Sramana Mitra: Where are you now? How big is this company? Where are you going from here? What does the market landscape look like? David Stubenvoll: We’re 115 people. We’re north of $20 million in revenue. We introduced a number of new products. Up until last year, all we sold was Wowza streaming engine. We
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. In building a business, savvy entrepreneurs always look for that moment when the business hits an inflection point, and you actually understand what levers are driving that growth. Adam’s story captures his long search for this coveted point and his eventual discovery. Sramana Mitra: Let’s start
Sramana Mitra: At this point, your main customer acquisition strategy was through this newsletter and the community that you had gotten yourself into, or was there any other kind of customer acquisition strategy in swing at this point? David Stubenvoll: It was an email mailing list. It wasn’t a newsletter. We also attended trade shows.
David Stubenvoll: What we found out was that a lot of people felt the same way about that media server product. People started to beg to buy our server. In August of 2006, we decided to turn this into a media server software company. That resulted in, what is today, Wowza Media Systems. Sramana Mitra:
Sramana Mitra: Talk to me about revenue ramp. You talked about hitting $1 million in 2009. How did the business accelerate from thereon? What were the drivers? Philippe d’Offay: We’re a four-time Inc 5000 nominee. That is one distinction that we’ve had. Last year, we generated $6.4 million in revenue. From 2009 to 2015, there was
Sramana Mitra: It was the height of the bubble. The market was really crazy. It’s no longer possible, thankfully. But at that time, it was possible and a lot of crazy things were going on at that time. Did you blow through all those dollars and not make it? David Stubenvoll: Pretty much. We had actually
Sramana Mitra: What you described is a very interesting organizing principle for organizational behaviour. Philippe d’Offay: It was fascinating. I’m one of those people who can’t just stop thinking about identifying the solution to the problems. Sramana Mitra: When you figured this out, you were able to put back the right dynamics in place? Philippe
Sramana Mitra: What year did you start selling products as opposed to just services? Chris Taylor: We started that shift in 2010. The journey was a much longer one that I expected. We were running at our typical parent consulting margins of 20% to 40% depending on the project and the year. We decided that year