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Building a Mobile Security Company in Silicon Valley: Domingo Guerra, Co-Founder and President of Appthority (Part 1)

Posted on Monday, Sep 19th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Domingo came into the market at a time when his original value proposition to enterprises wasn’t that urgent. Over time, however, the mobile security challenge has grown into a critical issue, and now the company is thriving. Sramana Mitra: Let’s start at the very beginning of

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Bootstrapping Using Services: Taylor Tyng, CEO of Wiredrive (Part 6)

Posted on Sunday, Sep 18th

Sramana Mitra: With the way you’re running the business today, have you identified levers where if you just throw money at it, you’re going to grow orders of magnitude faster? Taylor Tyng: Yes. It’s actually been one of the most interesting things. The focus on the type of product that we were building was a

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Building a Cutting-Edge Telecollaboration Company: John Underkoffler, CEO of Oblong Industries (Part 5)

Posted on Saturday, Sep 17th

Sramana Mitra: Where are you today from the revenue range point of view? John Underkoffler: Our revenues are now well into the respectable double digits – that’s with two commas. We’re vectoring towards an intermediate goal of a hundred million dollar run rate. The proposition that we’re working on is broad enough for it to be a very

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Bootstrapping Using Services: Taylor Tyng, CEO of Wiredrive (Part 5)

Posted on Saturday, Sep 17th

Taylor Tyng: By focusing on the organization and how teams collaborated, we could assist with making sure the intellectual knowledge was captured and shared. What we saw in our competing niches were people who were trying to solve more individualized and lighter weight problems. Another major inflection point for us was how cloud has been developing

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Building a Cutting-Edge Telecollaboration Company: John Underkoffler, CEO of Oblong Industries (Part 4)

Posted on Friday, Sep 16th

Sramana Mitra: What else happened? It sounds like it’s a fairly straightforward enterprise software go-to market strategy. The beauty of that strategy is that you get these large deals and good cash flow. I think we understand that model. Is there anything else you did strategically that was particularly interesting? John Underkoffler: We’ve made it

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Bootstrapping Using Services: Taylor Tyng, CEO of Wiredrive (Part 4)

Posted on Friday, Sep 16th

Sramana Mitra: When did you launch Wiredrive? Taylor Tyng: Wiredrive was officially founded as a sole business in 2008, but its story probably started around 2003. Sramana Mitra: What happens next in the story? Taylor Tyng: We got to a point where we had a lot of legacy issues. We were trying to move from a web  design

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Building a Cutting-Edge Telecollaboration Company: John Underkoffler, CEO of Oblong Industries (Part 3)

Posted on Thursday, Sep 15th

Sramana Mitra: Talk to me a little bit about the commercial. How much did these three major accounts pay you to do their projects? John Underkoffler: I will probably decline to give actual numerical figures in this context. This was more than enough to keep us going as a young startup. Sramana Mitra: This was

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Bootstrapping Using Services: Taylor Tyng, CEO of Wiredrive (Part 3)

Posted on Thursday, Sep 15th

Sramana Mitra: In the chronology, where are we in now? Taylor Tyng: I’m going back and forth within that. We’re probably around the mid-2000s. Sramana Mitra: What is the next major strategic move and what year? Taylor Tyng: As I mentioned, we’ve never been venture-backed. We ran two businesses side by side — the design agency

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