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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 4)
Sramana Mitra: How did you utilize this data? What did you do with the data that you were accumulating? Stephan Goss: We never did any bulk data sales. We would use the data to then start showing ads against that data. For example, if somebody told us he’s a diabetic, then we would show an
Getting to Three Thousand Customers in Legal: iManage CEO Neil Araujo (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Focusing precisely on designing a product strategy always helps scale. iManage has focused steadfastly on the legal process and the workflow thereof. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 4)
Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling? Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well. Sramana Mitra: Specifically, what marketing strategies worked for you that helped you
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 3)
Sramana Mitra: I see. You were going into networks and finding which clients of those networks had strong landing pages, and then going after them and telling them that you would optimize their campaigns and get them further enhancements. Stephan Goss: I wasn’t operating on their campaign. I was risking my own money. I wasn’t
Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 7)
Rudy Nadilo: I have a thought that is separate from what Tobi just said. A lot of people told me I was crazy to go work for the Swedes. When I joined, it was probably $2 million. There were more than 30 clients. I looked at this, not as a risk, but as a gift.
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 3)
Sramana Mitra: What did you need to do in terms of sales and marketing? Precisely, what were the hires assigned to do? Katherine Kostereva: Since the beginning of the company, we invested heavily into both inbound and outbound marketing. We always had sales development. In 2003, we managed to do it just through cold calls.
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 2)
Sramana Mitra: Let’s go back to the very beginning. I’m going to step you through the process of how you put one foot before the other. How did you get the business off the ground? Who was the first client? How did you win this client? How did the business start to unfold? Stephan Goss:
Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 6)
Sramana Mitra: What is it about this company that appealed to you and what is your background? Rudy Nadilo: My background is in technology. To keep it simple, I graduated from Northwestern and got my MBA. I ended up being in the advertising industry for the first 10 years. Then I went to the research field because