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Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 6)
Sramana Mitra: Talk to me about organic growth versus financing. Is all the growth that you’ve achieved so far organic? Katherine Kostereva: It’s all organic. We never took loans and we never had investors. The approach is very simple. We reinvest everything we earn into our business. Nowadays, we have 700 people on board in
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 5)
Sramana Mitra: What happened in 2012? Stephan Goss: We started hiring pretty extensively on the tech side. I think, by the end of 2012, we got up to about 12 people. The questions were just statically built. They weren’t optimized. There wasn’t anything about switching them around. We started hiring a lot of developers around that
Getting to Three Thousand Customers in Legal: iManage CEO Neil Araujo (Part 2)
Sramana Mitra: Did you get this off the ground with some funding or bootstrapping? How did you get going and who were the first customers? Neil Araujo: It was through a combination of primarily bootstrapping and some funding. It was very hard for us to raise money at that point in time, particularly in the
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 5)
Sramana Mitra: When it came to a head-to-head with Microsoft, how did you win? Katherine Kostereva: I win against Microsoft now in America as well. First, what is the differentiator. The differentiator of BPMOnline is that it is built on BPM platform. Even mid-size companies who value Business Process Management as the core of CRM application
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 4)
Sramana Mitra: How did you utilize this data? What did you do with the data that you were accumulating? Stephan Goss: We never did any bulk data sales. We would use the data to then start showing ads against that data. For example, if somebody told us he’s a diabetic, then we would show an
Getting to Three Thousand Customers in Legal: iManage CEO Neil Araujo (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Focusing precisely on designing a product strategy always helps scale. iManage has focused steadfastly on the legal process and the workflow thereof. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 4)
Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling? Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well. Sramana Mitra: Specifically, what marketing strategies worked for you that helped you
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 3)
Sramana Mitra: I see. You were going into networks and finding which clients of those networks had strong landing pages, and then going after them and telling them that you would optimize their campaigns and get them further enhancements. Stephan Goss: I wasn’t operating on their campaign. I was risking my own money. I wasn’t