Sramana Mitra: Was this was a 3-month acceleration program? Roy Peleg: No, it was a 4-month program. Sramana Mitra: Then you went back to Israel? Roy Peleg: Yes. The business started growing a bit, but not too much. With the feedback that we got and the additional focus on our business model, we gradually added
Sramana Mitra: We are now at the point where you bought some portions of your previous company that you bought to Harcourt. You’re now ready to start off on your own in 2009. What happens next? Lane Rankin: We started over in 2009 with some pieces of a new platform. We had started a new
Sramana Mitra: You were doing this full-time? You didn’t have a full-time or part-time job at this point? Roy Peleg: Right. My sister was looking for a job. I decided to hire her full-time. When she went on her honeymoon, I started to look for someone to replace her and also found our first developer. A
Sramana Mitra: You financed the other company using the resources of the first company? Lane Rankin: Correct. Sramana Mitra: If you look at revenues and stuff, how was the first company doing? What was the trajectory of the second company? Lane Rankin: Our turnover was around $2 million to $3 million in the first company. I
Sramana Mitra: Where I would really understand the difference is if you can tell me what you were able to do in terms of CPMs. I’ve had a blog for 10 years, so I know exactly how blog advertising and ad networks have evolved. The CPMs are real shit. If you tell me that what
Lane was first a teacher, then a school and school district administrator. His background is not of a typical tech entrepreneur. However, his deep domain knowledge and relationships in the education field have propelled him to become a very successful EdTech entrepreneur. Great story! Sramana Mitra: Let’s start at the very beginning of your entrepreneurial
Sramana Mitra: What year are we in now? Roy Peleg: Around 2012. Sramana Mitra: What happens in 2012? Roy Peleg: I left the previous startup and came up with the idea for my current company, FirstImpression.io. What actually happened is that I decided to completely quit my day job. I did some consulting along the way, but
Sramana Mitra: What is the business today? Of all these different strategies, which one is generating the maximum revenue? Martin Manniche: The biggest is Telco. It’s the fastest growing segment for us. As I said, it has really taken the company to the next step. We’re around 300 employee worldwide. Out of them, 220 are engineers.