Martin Manniche: During the process of starting an energy management system, we built proof points on smart cities and smart country. We built proof points in consumer to consumer with connected lighting technology. We build integration with connected cars. We then said, “We need to control the home network.” We make them and get it out
Sramana Mitra: Your core business model is the origination fee business model? Sergio Furio: We call ourselves an originator of secure loans. That’s where our value add is. If you think about it, a collateralized loan is very complex to originate. If you can create a business that excels in processing the loans for home
Sramana Mitra: Whom did you raise that money from and based on what investment thesis? Martin Manniche: We raised the money from a combination of strategic partners. These are partners who have invested in previous companies. Then of course, myself and my brother invested to show that we were serious about this. That first round
Sramana Mitra: Let’s come to where you are now. Help me understand your business better. What’s happening on the platform? Who’s doing what? How are you getting paid? What do you need in terms of infrastructure to make your model work? Sergio Furio: Today, BankFacil is a secure lending platform. We are a digital lender.
Sramana Mitra: What year does this bring us up to? Martin Manniche: 2005. Then the first new thing for me was that I was no more working for myself. I was joining a big company. I worked for Cisco Consumers Group where I eventually became the CTO. That was an interesting journey – coming in as a Senior Director
Sergio Furio: We actually ended up doing exactly what we were seeing at that point, but there were too many question marks. We raised money from a couple of seed funds – one from Brazil and another from the Czech Republic. That was 25% of the round. Another 50% was from a set of 8
Martin Manniche: In a very short period of time, I figured out that I really liked understanding the technology and the software. I picked it off fairly quickly. When I was out delivering these products, every time I would sell them something. I started, together with my brother, a component distribution company for distributing memory,
Sramana Mitra: While you were experimenting with lead generation and doing it on a shoestring experimentation mode, what kind of revenue level did you reach with that? Was that something that you used to bootstrap the new idea? Sergio Furio: The reason why we were doing lead generation at that point was that it was