Sramana Mitra: You were targeting this business to customers in North America or in Latin America? Daniel Scandian: Only in Brazil. Sramana Mitra: Was it Google AdWords that helped you recruit the customers? What was working in terms of marketing? Daniel Scandian: It was 100% Google AdWords in the beginning. I had this agency that
Jonny is a pilot. He literally flew around to build Stratajet through many storms. Read his fascinating story! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Jonny Nicol: I was born in England near London. I went
Daniel had fully validated his business to significant revenue before going to investors. The result is spectacular! Read on… Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Daniel Scandian: I’m from Rio de Janeiro. I started my
Sramana Mitra: Once you made these vital switches, what happened? In terms of revenue, how did you do in 2015? Roy Peleg: We ended with gross revenue of $1.3 million. In the month of December, we generated $185,000. The trajectory was great. We quadrupled the revenue in 2015. Then we took on a few more
Sramana Mitra: What did you learn? Was the threshold one salesperson per state? How were you calculating your expansion strategy? Lane Rankin: Just about every time we would go and meet with the district, we would win a sale. If we have a presentation, 80% of the time we are winning the business. We were growing
Sramana Mitra: Was this was a 3-month acceleration program? Roy Peleg: No, it was a 4-month program. Sramana Mitra: Then you went back to Israel? Roy Peleg: Yes. The business started growing a bit, but not too much. With the feedback that we got and the additional focus on our business model, we gradually added
Sramana Mitra: We are now at the point where you bought some portions of your previous company that you bought to Harcourt. You’re now ready to start off on your own in 2009. What happens next? Lane Rankin: We started over in 2009 with some pieces of a new platform. We had started a new
Sramana Mitra: You were doing this full-time? You didn’t have a full-time or part-time job at this point? Roy Peleg: Right. My sister was looking for a job. I decided to hire her full-time. When she went on her honeymoon, I started to look for someone to replace her and also found our first developer. A