Thought Leaders in Artificial Intelligence: Pavan Sondur, CEO of Unbxd (Part 1)

Unbxd focuses on the trend where manually created rule-based systems are being rapidly replaced by real-time, AI-based, dynamic systems that drive personalization in e-commerce sites. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Unbxd. Pavan Sondur: I’m one of the Co-Founders of Unbxd. We are a five-year-old startup. We started

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Thought Leaders in Artificial Intelligence: Jim Regan, CMO of MRP (Part 5)

Jim Regan: You have these companies doing a great job aggregating behavior that’s online but there are all these other inputs that provide a lot of context for the machine and bring us a level of capability to make our predictions even smarter. The second thing is I just hate is the way content is

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Thought Leaders in Artificial Intelligence: Jim Regan, CMO of MRP (Part 4)

Sramana Mitra: Interesting. You said 19 of the top 20 technology companies are your clients. Do you have metrics of having impacted their sales at a certain level using these kinds of technologies? Jim Regan: For most of the clients in a traditional sales and marketing funnel, it goes in-house at some point. It’ll go to

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Thought Leaders in Artificial Intelligence: Jim Regan, CMO of MRP (Part 3)

Sramana Mitra: That’s what then drives all the actions on the site of the technology company who’s your client in terms of who’s looking at their stuff. You’re basically having them market further to them whether it’s through email messages or further display advertising or telesales calls. Jim Regan: Let’s use Oracle as an example.

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Thought Leaders in Artificial Intelligence: Jim Regan, CMO of MRP (Part 2)

Sramana Mitra: Who owns the bid data? When you talk about ad exchanges, is that data owned by the ad exchange? In that case, how do you get to them? Jim Regan: We’ve created relationships with the ad exchanges. They didn’t have a market for this secondary data. They were just sitting on it. Sramana

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Thought Leaders in Artificial Intelligence: Jim Regan, CMO of MRP (Part 1)

There’s a lot going on in closing the gap between online signals about the behavior of prospects to accelerate sales cycles. This conversation is a fascinating view into that world. Sramana Mitra: Let’s start by having you introduce yourself as well as MRP to our audience. Jim Regan: I’m the Co-Founder and CMO of MRP.

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Thought Leaders in Artificial Intelligence: James Markarian, CTO of SnapLogic (Part 4)

The layer down from that is the data layer. Instead of talking about the fact that I have employees here and there, I want to look at specific data elements and really understand. Based on the cardinality of the data and the pattern distributions, I want to build

Thought Leaders in Artificial Intelligence: James Markarian, CTO of SnapLogic (Part 3)

James Markarian: The goal with automating integration is to eliminate the latency in the conception of what you’d like for the business to the actual implementation. You can go from the idea of what you’re trying to achieve to the actual execution. That’s what is very attractive to our customers – removing that latency. What we

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