Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 4)

Sramana Mitra: Customer acquisition was all Facebook ads?

Shaunak Amin: Initially it was. We built the waitlist using Facebook ads. Then when we launched, the whole idea of group ordering means that there’s some virality in the product itself. We had this concept where one person could share a link. Those other people could become customers. Just to remind you, it was still centered around dinner at that time. There was no lunch. We launched, but the business wasn’t growing the way I’d like. It didn’t make sense for me.

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Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 3)

Sramana Mitra: How did you pick amongst those ideas?

Shaunak Amin: It’s not so much about the idea. The idea is going to give me the starting point. I wasn’t married to one idea or the other. We created three or four landing pages with different messaging. One was around healthy food coming to your door every day. The other was ordering from different restaurants and coming to you at the same time. The third one was very quick delivery.

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