Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 3)

Sramana Mitra: What product were you selling?

Jonathan Foltz: We were selling LED shoes. We could have kept on going. Then we had a problem in China. They didn’t do the proper paper work and they had batteries. They had to recall them and send them back. It was a huge problem. We could have probably made a million to $1.5 million if we didn’t have any of those problems.

Sramana Mitra: How were you getting the customers?

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Dealing with Major Market Shifts: Aphrodite’s CEO Jonathan Foltz (Part 2)

Sramana Mitra: For the digital agency, how were you acquiring your clients?

Jonathan Foltz: No one believes me when I say this. It started off with friends and people I knew. I never marketed, ever.

Sramana Mitra: What year was this?

Jonathan Foltz: We started in 2009. 2010 and further was when things started to accelerate.