1Mby1M Virtual Accelerator Investor Forum: With Sandeep Sardana, Founder and General Partner at BluePointe Ventures (Part 2)

Sramana Mitra: I’ll tell you what we do at 1Mby1M. We do bottom-up TAM analysis, which means we have to get the business model and pricing model hypothesis. When you’re starting out and raising money, that financial hypothesis is really important to get right. We emphasize a few specific elements. One is the business model. Two is the pricing model. Three is the bottom-up TAM analysis. Does that cover what you’re looking for in financial storytelling?

Sandeep Sardana: I couldn’t have said it any better.

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Sramana Mitra: Interesting. What is the trajectory of your company? How did you get started? Where does the AI expertise come from?

Rohan Gupta: It’s a stereotypical startup story. My co-founders and I were in school. My co-founder, the CTO, is a college dropout. My third co-founder was one year out of school and he quit his full-time job. We started with a Google Translate interface. It just took off. We started seeing a ton of organic traffic. It motivated us to pursue it full-time.

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1Mby1M Virtual Accelerator Investor Forum: With Sandeep Sardana, Founder and General Partner at BluePointe Ventures (Part 1)

Sandeep Sardana is Founder and General Partner at BluePointe Ventures. We had a terrific discussion on how we each look for a startup story through financial metrics.

Sramana Mitra: Let’s start by introducing yourself to our audience. Tell us a bit about your journey. What path brings you here?

Best of Bootstrapping: RJMetrics Co-founders Bootstrapped First, Raised $22M Later

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Here is yet another story of a high-growth SaaS company that was bootstrapped first. When I spoke with RJMetrics Co-founder Robert Moore in 2016, the company had gone on to raise $22 million. RJMetrics was acquired by Magento and is now part of Adobe Commerce Cloud.

Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were you born, raised, and in what kind of background?

Robert Moore: I was born in Annapolis, Maryland but actually grew up and spent the majority of my childhood in a town called Glassboro, New Jersey, which is in southern New Jersey. My journey really begins in high school where I started my first business and really fell in love with entrepreneurship. Everything grew out of that.

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Sramana Mitra: Very interesting. I have had a blog for 17 years. I’m always a bit annoyed by the rubbish that gets produced out there.

Rohan Gupta: I am too. As a company that started content marketing, we need to eat our own dog food and produce content in a very thoughtful way.

Sramana Mitra: It’s a funny industry. Recently, we started working with Udemy. We have thousands of hours of entrepreneurship curriculum. We started packaging these into Udemy courses. We’ve released 30 courses on Udemy.