568th 1Mby1M Entrepreneurship Podcast with Abinash Saikia, EnCloudEn (Part 1)

Abinash Saikia, Co-founder of EnCloudEn and former 1Mby1M Premium member, has successfully bootstrapped his venture to an exit and discusses the process in great depth.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the premise of EnCloudEn.

Abinash Saikia: I have had a pretty good education from IIT Chennai and, subsequently, an MBA from IIM Bangalore. I worked for a couple of years but the entrepreneurial bug was always there. I could not continue for much longer. I left my job and started a company called SmartBuildings. I was at that company for about three years. It was mostly an IoT-based energy conservation solution.

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Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 4)

Sramana Mitra: Talk to me about the customer acquisition strategy. Beyond the partnerships through which you got to the first base, what did you do from a sales and marketing point of view that got you to the next level?

Joris Kroese: There are different phases there, but we started simply by appointing people who would use their own outreach techniques to prospect potential buyers. It was mainly one-on-one and not so much marketing yet.

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 3)

Sramana Mitra: Business model is SaaS?

Joris Kroese: It’s SaaS. Our clients are the brands where we basically add these e-commerce capabilities on a fixed fee per month per country.

Sramana Mitra: It sounds like your primary channel was tagging along with the sales team of this content syndication company. Was that the only channel?

Joris Kroese: Initially yes.

Video FAQs

Building a Capital-Efficient Niche SaaS Startup from The Netherlands: Hatch CEO Joris Kroese (Part 2)

Sramana Mitra: How long did you do the IT services work?

Joris Kroese: For a year and a half, after which, I sold the company. I actually had a new business idea in my mind while I was still running the e-commerce business. We did a lot of turnovers. We were a much-appreciated business partner for business brands. All those brands, back then, had a dealer locator.

April 28 – 573rd 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 573rd FREE online 1Mby1M Mentoring Roundtable on Thursday, April 28, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.

You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

572nd 1Mby1M Entrepreneurship Podcast with Andrus Oks, Tera Ventures

Andrus Oks is Founding Partner at Tera Ventures, based in Estonia. We have a great discussion on entrepreneurship in the Baltic and Scandinavian countries in particular.

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572nd Roundtable Recording with Andrus Oks, Tera Ventures

In case you missed it, you can listen to the recording of this roundtable here:

Best of Bootstrapping: The Buy Side of Bootstrap to Exit Startups

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

I am sure you are following the Bootstrapping to Exit (let’s call it B2E) articles. Last time, I showed you some case studies of larger companies who are acquiring bootstrapped startups.

In this post, I will double-click down on the buy-side psychology of the B2E phenomenon.

There are several factors that play into a relatively larger company acquiring a smaller player.

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