Sramana Mitra: How developed are your system-integrated channels? The kinds of things that you’re talking of doing, this is the kind of thing system integrators do well, right? You have talked about customer support use cases. You talked about IT support use cases and HR support. If you went into an enterprise, you could do millions of dollars of business in each enterprise. Are you penetrated into that channel?
Raghu Ravinutala: Yes, I talked about Roche Pharma. That’s a joint win with Accenture. It’s deployed by Accenture. We have deals with Infosys. India’s largest government implementation, which is for India’s income tax, runs automated servicing for their customers and is completely handled and deployed by Infosys on top of our platform.
>>>
Summer is here! Use it productively. Learn how to put one step before the other in your entrepreneurial journey. Whether you are just starting your entrepreneurship education or interested in startups raising venture capital, we have startup strategies and mentoring advice from successful founders and investors to share with you.
Our 10 most popular Udemy-1Mby1M tech startup courses are available throughout the month of July for $12.99 each. Discount coupons will be automatically applied when you click on the courses below to BUY NOW!
Sramana Mitra: Beyond your dad, how did other customers find you?
Jordan Boesch: We had it online and people were finding us because they were just looking for scheduling software. They would google us and they’d sign up. I didn’t think anything about how to expand and get more. It was really just a fun project for me where folks could sign up and I could talk to them and learn about their needs. That’s how people found us.
Sramana Mitra: How much were they paying?
>>>Today’s 582nd FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, July 7, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: What are the numbers on Series B and Series C?
Raghu Ravinutala: In series B, we raised about $20 million. In Series C, we raised about $79 million.
Sramana Mitra: That’s a lot of money that you’ve raised. You’d have to build a huge company to return that investment. One of the things I’m hearing from a lot of enterprise startups that sell to the enterprises is that it has become easier to sell to the international market because buyers have become used to evaluating and buying online. Are you experiencing that as well?
>>>
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Can you bootstrap a virtual company to over $5 million? Renaissance Periodization CEO Nick Shaw has done just that. He has built a very interesting e-learning company and addressed scalability with nifty strategic choices. You’ll learn a lot from our conversation from 2018.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Nick Shaw: I was born and raised in the state of Michigan. I grew up with the goal of wanting to go to the University of Michigan. It’s a top-level school. I was lucky enough to be accepted there. I started in the Sports Management program. I originally wanted to be an athletic director.

Jordan started as a solo entrepreneur in a small province of Canada, Saskatchewan, and has built a heavily funded, high-growth SaaS business. Fascinating journey!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, and raised, and in what kind of background?
Jordan Boesch: I’m from Saskatchewan, a province in Canada. I’m the CEO at 7Shifts which is a team management platform. Before 7Shifts, I was a software developer for many years. I ended up working for my dad who ran some Quiznos locations.
>>>Sramana Mitra: You got to a million ARR on the strength of those first 10 customers?
Raghu Ravinutala: No, once we got the 10, we got more. When we were at $1 million, we had 35 to 40 customers.
Sramana Mitra: You didn’t have to raise money until that point?
Raghu Ravinutala: Correct.
Sramana Mitra: How many people were you then?
>>>