Sramana Mitra: Did you just do more of the same for the next few years?
Jordan Boesch: Yes. There were some interesting moments. We hit about 30 people. You start to feel these inflection points where things start to get rocky. It’s a lack of process for things. As a startup, you thrive off of not having processes.
As we grew, I could feel that starting to happen at 30 people. We brought in a consultant to help us in putting in some lightweight frameworks to help guide the business. That was helpful for us. When we hit 50 people, we had almost a full-time facilitator that was part of our team that was doing planning with us and helping with some lightweight frameworks.
>>>In case you missed it, you can listen to the recording of this roundtable here:

In case you missed it, you can listen to the recording of this roundtable here:


Entrepreneurs are invited to the 583rd FREE online 1Mby1M Mentoring Roundtable on Thursday, July 14, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana Mitra: In terms of marketing and customer acquisition, was Google search still yielding for you?
Jordan Boesch: Yes. If you searched for something as basic as restaurant scheduling software, there’d be no organic relevant results. We thought this was a great opportunity to build content around these keywords. We didn’t have a ton of money to spend on Adwords. We were very careful about that.
>>>
During this week’s roundtable, we had as our guest Cameron Kramlich, General Partner at Angelneers. Cameron offers a rare perspective in support of solo entrepreneurs.
Ecleia
For our entrepreneur pitch, we had Tania Jose Maria from Bengaluru, India, pitch Ecleia, a travel portal that would use affiliate commissions as a core monetization strategy.
You can listen to the recording of this roundtable here:

Sramana Mitra: What is your relationship with companies like Zendesk and Freshworks?
Raghu Ravinutala: I call it frenemies. We integrate with Zendesk. Any transfer is handled by Zendesk. We have a lot of cases where we have replaced Zendesk as well. In some cases, we do compete with handling the same budget out there. The biggest thing I talk about is Salesforce as an investor in the company.
>>>Sramana Mitra: Were your other co-founders technical?
Jordan Boesch: My wife is not technical. She was doing client success, sales, and business development. I was doing design and web development. Our third co-founder was doing the mobile apps.
Sramana Mitra: How did you find him?
>>>