Sramana Mitra: Architecturally, we’re in the last mile of where these devices are located. How close to those devices are you putting the agent that can collect data?
Greg Murphy: What we’re doing is, we’re putting a sensor. Our job is to passively monitor the network traffic. In a typical manufacturing environment or hospital, you may put one sensor and use that to monitor the traffic. Once we understand that and see all the communication patterns through and from every device, we use that knowledge to build a behavioral model of each of these devices.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Fascinating story of MediaAlpha, beautifully told by Co-founder CEO Steve Yi in 2016. He relates how the team navigated through various experiments to over $100 million in revenue.
Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Steve Yi: I was born in Seoul, Korea. When I was seven, my family immigrated to Minneapolis, which is where I consider myself to have grown up. I went to high school in a small town. I went to Harvard College and majored in East Asian Studies. I had no idea what I wanted to do afterwards. I gravitated towards professional services. I worked at a company called Mercer Management Consulting, which is my first introduction to the business world. I opened my first spreadsheet working in management consulting.
According to a recent report, the global video conferencing market is expected to grow 12.5% annually over the next few years to reach $19.73 billion by 2030. Zoom Video Communications (Nasdaq: ZM) had enjoyed a stellar run during the pandemic, but with markets opening up, the company faces a significant challenge in maintaining growth forecasts.
>>>Anirudh Damani: I used to be on the road for probably 25 days a month. I’ve lived in a lot of Motel 6’s across the US. I understand the value and effort it took to standardize that experience across the board. When I was looking at the deal, I could understand what he was doing. Much of my staff was having tough experiences, especially females. We would get them a business hotel, but it would be right next to a shady area. A similar hotel in Bangalore with a similar price point would be a fantastic hotel.
>>>IoT Security is a huge vulnerability all over the world at the moment. Greg breaks down the problem into opportunities for innovators to offer solutions.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as the company.
Greg Murphy: I’m the CEO at Ordr. We’re the leader in connected device security focusing on IoT and all connected devices in the enterprise.
>>>Sramana Mitra: Is your portfolio all India-born companies?
Anirudh Damani: Out of the 27 we’ve done from the fund, 26 are domiciled in India. One is domiciled in the US but it’s primarily an Indian business selling to the world. In terms of sales, 25% of our portfolio sales happen outside the country, but most of the companies are based in India.
Sramana Mitra: I assume the B2B SaaS strategy is global SaaS companies.
>>>According to a recent report, the global digital lending platform market is estimated to grow at 15% CAGR from $8.6 billion to $20.3 billion by 2027. San Mateo-based Upstart (NASDAQ: UPST) recently announced its quarterly results as it continues to expand its AI capabilities.
>>>Entrepreneurs are invited to the 593rd FREE online 1Mby1M Mentoring Roundtable on Thursday, October 13, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!