Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 2)

Sramana Mitra: Who was this business partner? How did you become business partners?

Rus Hughes: I knew him when I was living in Brighton. He discovered a business model of how to market products online. He wasn’t sure what product to market. Given that we were both into health and fitness, we thought we’d start a supplement brand to launch supplements for athletes and weightlifters.

Sramana Mitra: What happens next? What form does this take?

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Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 1)

Rus lives the life of a digital nomad. He started life as a techie, and with a very small team and a cofounder, has built a $5M+ niche e-commerce business selling supplements. Excellent story full of lessons and nuances.

Sramana Mitra: Let’s start at the very beginning of your journey. Tell me about where you grew up. What is the beginning of the story?

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