Student Developers Bootstrapping with a Paycheck, Then Growing to a Million Users: Ben Spring, CEO of TryHackMe (Part 3)

Sramana Mitra: What was happening with the business? Were the conversation rates increasing? Was the number of users increasing and how?

Ben Spring: It was completely organic. We were incredibly lucky. It was just word-of-mouth. We really tried to make a great user experience and understand the user’s problem. At the time, I was constantly iterating on the product and speaking to users. The conversion was still fairly low. I was going into my old job and I just couldn’t stop thinking about TryHackMe. I’d go out on my lunch and I’d be writing emails and doing stuff on the side. I took the jump to leave.

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Video FAQs

Thought Leaders in Financial Technology: My Digital Money CEO Guy Gotslak (Part 2)

Sramana Mitra: To what extent did the consulting business help you in this new project?

Guy Gotslak: A lot. I was customer-focused. I wanted to get personalized services to our clients. We ended up getting acquired by a software company that does personalization where the idea is to help give personalized digital experiences. It can be on any channel. I just became passionate about being able to do that but still keep humans in the mix too.

Sramana Mitra: You stayed with the company that acquired you?

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Student Developers Bootstrapping with a Paycheck, Then Growing to a Million Users: Ben Spring, CEO of TryHackMe (Part 2)

Sramana Mitra: When you finished university, what point were you at?

Ben Spring: I can’t remember now. It must have been 10,000 users.

Sramana Mitra: All free still?

Ben Spring: We introduced a pay-as-you-go model. You can pay per course. After talking to users, we found that it wasn’t the best model for us, so we moved over to a subscription model where you pay monthly and you get access to every single thing on TryHackMe.

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Thought Leaders in Financial Technology: My Digital Money CEO Guy Gotslak (Part 1)

Guy transitioned from being a hands-on developer to running a consulting company, and then eventually, to becoming a Crypto entrepreneur. In this interview, we discuss the nuances of his journey, as well as the trends in the Crypto world that are opening up opportunities.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company.

Guy Gotslak: I’m the President and Co-Founder of My Digital Money. I’m originally from Israel. I moved to the States when I was eight years old. I ended up studying computer science and engineering at UCLA. Then I went on to be a programmer for over five years.