Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 2)

Sramana Mitra: I’m trying to get to a little bit of a methodology here. Oftentimes, you do get positive bias or negative bias. It sounds like you were getting a false negative in this case where you were convinced about your own pain point, but the people you were talking to were giving you false negatives. But you still went ahead. Was there a segmentation error?

Natalie Youn: There definitely was.

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Best of Bootstrapping: Bootstrapped Using Services and Scaled Using Content Marketing

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

You have heard me discuss bootstrapping using services quite a lot. With Kinetic Data CEO John Sundberg’s story from 2014, we also take on another important key strategy for customer acquisition: content marketing.

Sramana Mitra: Let’s start with some background. Where are you from? Where were you born and raised and in what kind of circumstances?

John Sundberg: I’m currently in St. Paul, Minnesota, which is where our office is. I was born in Minneapolis. I’ve been in Minnesota all of my life. My wife is from Connecticut. My upbringing was very open-minded. My dad taught positive attitude and sales training and indirectly, I’ve had that positive attitude all my life. He ran his own company. It was a small company. As a result of watching that while growing up, I thought I wanted to work in a big company.

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Cloud Stocks: Adobe Beta Launches its Generative AI Tool – the Firefly

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Video FAQs

Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 1)

Natalie has done a superb job of positioning a niche product and building a great business starting solo.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?

Best of Bootstrapping: Bootstrapped to an “Inc. 500” Company in Four Years

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Co-founder CEO Chris Farrell bootstrapped Tallie to a high growth Inc. 500 company in four years. After that, the product had to be re-architected, and slowed down for a couple of years, before picking up again. Read how they competed in a crowded marketplace and built a robust position. After we spoke in 2014, Tallie became a part of Emburse in 2017.

Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised, and in what kind of background?

Chris Farrell: I was born in San Francisco. I was basically born and raised in the Bay Area, mostly down on the peninsula. I got my start in my career with Arthur Andersen as an accountant. Then I worked my way up through the accounting ranks and eventually was a Controller of a public company and a CFO of a public company. Along the way, having been steeped in technology in the Bay Area, I set out on the latest part of my journey, which is running a software company.

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Thought Leaders in Artificial Intelligence: Iterate CTO Brian Sathianathan (Part 3)

Sramana Mitra: This is a very wide range of use cases. It sounds like you are going to market as a platform company.

Brian Sathianathan: Correct, but we work with the appropriate service providers. We also build accelerators on top. If you look at a lot of the low-code platforms, they are purely platforms. It’s the empty canvass problem. Over the last seven to eight years, we have abstracted a lot of knowledge across industries.

Best of Bootstrapping: Student Entrepreneurs Bootstrapped an E-Commerce Company to $19M

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

We’ve seen a real trend of zero-logistics e-commerce businesses scaling phenomenally well. Read Wrist-Band Founder CEO Azim Makanojiya’s experience up to when we spoke in 2014.

Sramana Mitra: Let’s start with the beginning of your journey. Where are you from? Where were you born and raised? What kind of educational path did you follow?

Azim Makanojiya:I am from India. My parents shifted from a village to Mumbai city for better opportunities. That’s where I was born. My father came to the US around 1984. My mom was still back there in India. Within two years, we came to Houston and settled down here. I was about a year old then.

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From Developer to Entrepreneur: A Guide to Bootstrapping and Startup Creation

Millions of developers sit at their computers daydreaming about running their own company and making a difference in the world. They may even have fantastic ideas, but because they know nothing about business creation, they do not know how to turn ideas into a real company. 

The developer-to-entrepreneur way is not an easy one, but it can be done. It has been done repeatedly. At 1Mby1M, we specialize in helping developers make this transition effectively and successfully. 

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