Bringing a Generative AI Product to Market: RJ Talyor, Founder CEO, Backstroke and Pattern89 (Part 4)

Sramana Mitra:  So how did you finance all this in the early stages?

RJ Talyor: At Pattern89, we raised money from a few different sources, mostly from Friends and Family/Angels. Then we were backed by High Alpha, which is a venture studio as well as a venture capital firm. They invested in Pattern89, which allowed us to hire the right people and build the machine out.

Sramana Mitra: What kind of numbers are we talking? How much did you raise?

RJ Talyor: In total, we raised $8 million.

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Video FAQs

Bringing a Generative AI Product to Market: RJ Talyor, Founder CEO, Backstroke and Pattern89 (Part 3)

Sramana Mitra: Two questions. One is, who came up with this technology?

RJ Talyor: It’s a big combination of things. My co-founder, Jeff Cunning, and I kind of dreamed it up.

Sramana Mitra: That’s the management part of it. You positioned the product and you kind of envisioned the product. But somebody still has to do the algorithm.

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Sramana Mitra: Alright, Jeff, let’s go to the very beginning of your journey. Where are you from? Where were you born, raised? What kind of background?

Jeff Kuo: I was born and raised in Taipei, Taiwan. I mostly grew up here, but in my childhood, I lived for two years in the US in Michigan.

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Bringing a Generative AI Product to Market: RJ Talyor, Founder CEO, Backstroke and Pattern89 (Part 2)

Sramana Mitra: So let’s go to the point where you’re starting the first company. Tell me what was going on in the market, what product angle did you take, and why?

RJ Talyor: At that time, there was a huge proliferation of social channels. We had Facebook and then Instagram, Twitter, LinkedIn, Pinterest, and Reddit. Then there were all these other social channels that were coming out, and marketers were trying to experiment with their dollars. At the time, there weren’t any rapid experimentation tools on the market to help marketers figure out which ones worked and what messaging worked.