1Mby1M Udemy Courses with Sramana Mitra: Domain Knowledge

At 1Mby1M, we believe in learning from case studies of successful entrepreneurs. These case studies involve discussions on opportunities and challenges specific to the domain such as Generative AI, E-Commerce, Digital Health, Cyber Security, and FinTech. 

Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 1)

This is a comprehensive discussion on the current state of the union in e-commerce with the CEO of one of the most popular platforms on which thousands of e-commerce sites are built. The outlook is somewhat scary with Amazon dominating at an alarming scale. But democratization is also on the horizon. Very interesting conversation, and a must-read for everyone who is involved in the e-commerce space.

Sramana Mitra: Let’s start by introducing yourself as well as Magento.

Mark Lavelle: I’m the CEO of Magento Commerce. We are the largest global platform for digital commerce in the world. We recently spun out of eBay when eBay and PayPal split up about a year ago. >>>

Featured Videos

Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 1)

Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more.

Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn.

Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn. We’ve been around for eight and a half years and have worked with B2B and B2C brands helping them solve one problem in two different ways. The problem that we help them solve is how to create the best possible online shopping experience. We either do that through radically changing their online shopping experience or by incrementally improving their online shopping experience. >>>

Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 1)

Can you imagine what a retailer has to go through these days in their effort to stay cutting edge? Amazon is innovating at a furious pace, and all online retailers are scrambling to keep up. This interview discusses some of their challenges.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Skava.

Arish Ali: Skava is a Silicon Valley-based startup that was founded in 2002 in San Francisco. My co-founder and I wanted to bet big on mobile. This was 2002 >>>

Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 1)

Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot.

Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a marketing analytics company that helps any company understand its customers’ entire online life. We do that through a panel of a hundred million users’ clickstream. We slice and dice that clickstream behavior to help our customers understand everything from the entire customer journey of a specific audience all the way down to helping them isolate customer segments who are about to take a specific behavior like buy a car or go on a vacation. >>>

Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 1)

James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree!

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic.

James Green: I’m the CEO of Magnetic. Magnetic is a marketing and advertising technology company. The simplest way to think about us is we learn about what you’re looking for when you’re looking to buy something on the Internet through very large and distributed data networks. We help our customers communicate with you either by showing you advertisements or by customizing their web pages or by sending you emails. That’s what we do. >>>

Startup Idea: E-Commerce Focused on High-end Ceramics

As with other Vision India 2020 ideas, Gagori was also originally designed as a billion dollar project. It focused on using Japanese and Italian designers working with Indian potters and ceramicists to create high-end dinner sets, vases, platters, pots, etc. You can read it here.

Once again, there is a comparable opportunity with some of the same ideas, but without the need to scale at exponential pace. You could build a set of e-commerce businesses that specifically focus on high-end ceramics.
>>>

Thought Leaders in E-Commerce: Flywire CEO Mike Massaro (Part 1)

Have you ever been an international student in a US college or university that required your parents having to transfer money to your school?

Or perhaps have a child studying abroad for whom you have to do this? In either case, you may want to read this interview to learn about how cross-border payments are transforming the efficiency in the sector.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Flywire.

Mike Massaro: I’m the CEO of Flywire. We’re an international payments company. We help global consumers make large payments around the world.

Sramana Mitra: What are the key trends driving your space? >>>

Thought Leaders in E-Commerce: Brian Rigney, CEO of Zmags (Part 1)

Content and Commerce are trying to integrate, albeit at  a slow pace. The world order is very far still from my 2007 vision: Web 3.0 = (4C + P + VS). Nonetheless, read on to learn about some very interesting developments in the industry.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Zmags.

Brian Rigney: I’m the CEO of Zmags. I joined Zmags just about two years ago. My background before that has been a series of startups including companies like CashStar that does digital commerce through gift cards and other applications.

Sramana Mitra: That’s a Maine company right?

Brian Rigney: That is a Maine company, yes. You can find them at CashStar.com. >>>

From Unicorn to Unicorpse: Etsy Falters on Amazon’s Entry

Etsy (Nasdaq: ETSY) went public earlier this year, a much awaited IPO at an $1.8 billion valuation. But since listing, serious issues with the company have resulted in a tumbling valuation under public market scrutiny. At its current stock price, Etsy is still appearing above the billion dollar mark, but barely so. And its trajectory indicates that Etsy is on its way from being a prized Unicorn to a faltering Unicorpse.

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Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 1)

A short discussion on how marketing and sales technologies are evolving.

Sramana Mitra: Let’s start with introducing our audience to yourself as well as to your company.

Carol O’Kelley: Thanks for having me. I’m the CEO of Salesfusion. I joined the company earlier this year after having spent most of my career in technology, marketing, and operations. I’ve done a number of very small entrepreneurial things – everything from being the 34^th employee at Retek, which was ultimately acquired by Oracle to starting and managing a self-storage business. I’ve also worked at larger companies like Red Prairie and Oracle. I’m passionate about technology. I love the pace of this business.

Sramana Mitra: Where are you based?

Carol O’Kelley: I’m based in Atlanta, Georgia. >>>