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The Mattress Industry has Woken up to e-Commerce

Posted on Tuesday, Aug 15th 2017

Till a few years ago, no one would have thought that the hottest trend in e-commerce would be to buy mattresses online. People wanted to be able to feel the comfort of a mattress before they purchased it. But as e-commerce sweeps through our lives, some of these formerly-unthinkable categories are also becoming Internet friendly. The US mattress market is estimated to be a $15 billion industry. Till recently, online sales accounted for a mere 5% of the total sales in the industry, but analysts estimate that this year online mattress sales could account for more than 10% of the market.


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Featured Videos

Thought Leaders in E-Commerce: Devin Johnson, CEO of FirstMile (Part 1)

Posted on Wednesday, Jul 12th 2017

Logistics is becoming a key battleground for e-commerce companies, especially with Amazon setting a sky-high bar. Devin discusses the trends and where his company adds value.

Sramana Mitra: Let’s start by introducing our audience to FirstMile and yourself.

Devin Johnson: I’m the Founder and CEO of FirstMile. We’re based out of Salt Lake City, Utah.

Sramana Mitra: What is FirstMile’s business? >>>

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Bootstrapping a Niche E-Commerce Brand: Big Barker CEO Eric Shannon (Part 1)

Posted on Thursday, Jun 15th 2017

We’ve talked about niche, proprietary e-commerce brands and how entrepreneurs are building businesses around different concepts. Eric shares the story of Big Barker, a dog bed for large dogs.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Eric Shannon: I was born in Pennsylvania in a suburb about 45 minutes outside of Philadelphia. I went to Temple University. I was a Finance major. After school, I moved to California and took a job in banking. I hated it and was terrible at it. I had a >>>

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Can You Still Compete with Amazon in Niche eCommerce?

Posted on Monday, May 29th 2017

Can you still compete with Amazon in niche eCommerce?

You can, but the rules of the game have changed substantially.

Watch this inspiring 1 minute 33 seconds video and learn how:


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Thought Leaders in E-Commerce: Mark Lavelle, CEO of Magento Commerce (Part 1)

Posted on Monday, May 15th 2017

This is a comprehensive discussion on the current state of the union in e-commerce with the CEO of one of the most popular platforms on which thousands of e-commerce sites are built. The outlook is somewhat scary with Amazon dominating at an alarming scale. But democratization is also on the horizon. Very interesting conversation, and a must-read for everyone who is involved in the e-commerce space.

Sramana Mitra: Let’s start by introducing yourself as well as Magento.

Mark Lavelle: I’m the CEO of Magento Commerce. We are the largest global platform for digital commerce in the world. We recently spun out of eBay when eBay and PayPal split up about a year ago. >>>

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eBay Trying to Take on Amazon with Weak Moves

Posted on Wednesday, May 3rd 2017


According to a BI Intelligence report, the US consumers spent an estimated $385 billion online in 2016 and are expected to spend $632 billion in 2020. The report also found that the number of online shoppers in the US grew by nearly 20 million last year to 224 million shoppers.


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Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 1)

Posted on Monday, Mar 13th 2017

blue acorn

Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more.

Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn.

Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn. We’ve been around for eight and a half years and have worked with B2B and B2C brands helping them solve one problem in two different ways. The problem that we help them solve is how to create the best possible online shopping experience. We either do that through radically changing their online shopping experience or by incrementally improving their online shopping experience. >>>

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Billion Dollar Unicorns: Kendra Scott Shows that Women CAN Build Unicorns

Posted on Thursday, Feb 23rd 2017


According to a report by IBISWorld, the US jewelry store industry is estimated to have grown 1.2% annually through the years 2011 to 2016 to be worth $35 billion in 2016. The industry is expected to grow at a modest 0.4% annually through till 2021, primarily due to the decline in precious metal cost over the years. But decelerating growth rates do not seem to bother the new member of the Billion Dollar Unicorn brigade Kendra Scott.


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Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 1)

Posted on Tuesday, Feb 14th 2017

Can you imagine what a retailer has to go through these days in their effort to stay cutting edge? Amazon is innovating at a furious pace, and all online retailers are scrambling to keep up. This interview discusses some of their challenges.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Skava.

Arish Ali: Skava is a Silicon Valley-based startup that was founded in 2002 in San Francisco. My co-founder and I wanted to bet big on mobile. This was 2002 >>>

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Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 1)

Posted on Monday, Jan 30th 2017

Jumpshot_Deren Baker_Headshot

Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot.

Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a marketing analytics company that helps any company understand its customers’ entire online life. We do that through a panel of a hundred million users’ clickstream. We slice and dice that clickstream behavior to help our customers understand everything from the entire customer journey of a specific audience all the way down to helping them isolate customer segments who are about to take a specific behavior like buy a car or go on a vacation. >>>

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