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Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 1)

Posted on Monday, Mar 13th 2017

blue acorn

Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more.

Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn.

Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn. We’ve been around for eight and a half years and have worked with B2B and B2C brands helping them solve one problem in two different ways. The problem that we help them solve is how to create the best possible online shopping experience. We either do that through radically changing their online shopping experience or by incrementally improving their online shopping experience. >>>

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Billion Dollar Unicorns: Kendra Scott Shows that Women CAN Build Unicorns

Posted on Thursday, Feb 23rd 2017


According to a report by IBISWorld, the US jewelry store industry is estimated to have grown 1.2% annually through the years 2011 to 2016 to be worth $35 billion in 2016. The industry is expected to grow at a modest 0.4% annually through till 2021, primarily due to the decline in precious metal cost over the years. But decelerating growth rates do not seem to bother the new member of the Billion Dollar Unicorn brigade Kendra Scott.


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Thought Leaders in E-Commerce: Arish Ali, CEO of Skava (Part 1)

Posted on Tuesday, Feb 14th 2017

Can you imagine what a retailer has to go through these days in their effort to stay cutting edge? Amazon is innovating at a furious pace, and all online retailers are scrambling to keep up. This interview discusses some of their challenges.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Skava.

Arish Ali: Skava is a Silicon Valley-based startup that was founded in 2002 in San Francisco. My co-founder and I wanted to bet big on mobile. This was 2002 >>>

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Thought Leaders in E-Commerce: Deren Baker, CEO of Jumpshot (Part 1)

Posted on Monday, Jan 30th 2017

Jumpshot_Deren Baker_Headshot

Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot.

Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a marketing analytics company that helps any company understand its customers’ entire online life. We do that through a panel of a hundred million users’ clickstream. We slice and dice that clickstream behavior to help our customers understand everything from the entire customer journey of a specific audience all the way down to helping them isolate customer segments who are about to take a specific behavior like buy a car or go on a vacation. >>>

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Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 1)

Posted on Monday, Nov 21st 2016

James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree!

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic.

James Green: I’m the CEO of Magnetic. Magnetic is a marketing and advertising technology company. The simplest way to think about us is we learn about what you’re looking for when you’re looking to buy something on the Internet through very large and distributed data networks. We help our customers communicate with you either by showing you advertisements or by customizing their web pages or by sending you emails. That’s what we do. >>>

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Billion Dollar Unicorns: Online-to-Offline Focus Helps Huimin Enter the Club

Posted on Tuesday, Oct 11th 2016


According to iResearch Consulting Group, the online-to-offline (O2O) market size is estimated to have grown 38% over the year to RMB 335 billion (~$53.78 billion). The market is expected to grow by over 20% each year through 2018 to be worth RMB 626 billion (~$100.501 billion) in China. China’s Zhongshang Huimin is the latest O2O player to enter the Billion Dollar Unicorn club.


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Startup Idea: E-Commerce Focused on High-end Ceramics

Posted on Wednesday, Aug 24th 2016


As with other Vision India 2020 ideas, Gagori was also originally designed as a billion dollar project. It focused on using Japanese and Italian designers working with Indian potters and ceramicists to create high-end dinner sets, vases, platters, pots, etc. You can read it here.

Once again, there is a comparable opportunity with some of the same ideas, but without the need to scale at exponential pace. You could build a set of e-commerce businesses that specifically focus on high-end ceramics.

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2016 IPO Prospects: The Honest Company Makes the Online to Offline Model Work

Posted on Friday, May 6th 2016

According to a report by Grand View Research, the market for global organic personal care products was estimated at $8.43 billion in 2013. Driven by increasing customer awareness about organic products, this market is expected to grow rapidly in the coming years. In North America, the organic personal care product market was estimated to be worth more than $2.5 billion in 2012 and is expected to grow to nearly $5.5 billion by the year 2020. Jessica Alba’s The Honest Company is an IPO prospect from this market. >>>

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Thought Leaders in E-Commerce: Flywire CEO Mike Massaro (Part 1)

Posted on Friday, Jan 8th 2016

Have you ever been an international student in a US college or university that required your parents having to transfer money to your school?

Or perhaps have a child studying abroad for whom you have to do this? In either case, you may want to read this interview to learn about how cross-border payments are transforming the efficiency in the sector.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Flywire.

Mike Massaro: I’m the CEO of Flywire. We’re an international payments company. We help global consumers make large payments around the world.

Sramana Mitra: What are the key trends driving your space? >>>

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Thought Leaders in E-Commerce: Brian Rigney, CEO of Zmags (Part 1)

Posted on Monday, Jan 4th 2016

Content and Commerce are trying to integrate, albeit at  a slow pace. The world order is very far still from my 2007 vision: Web 3.0 = (4C + P + VS). Nonetheless, read on to learn about some very interesting developments in the industry.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Zmags.

Brian Rigney: I’m the CEO of Zmags. I joined Zmags just about two years ago. My background before that has been a series of startups including companies like CashStar that does digital commerce through gift cards and other applications.

Sramana Mitra: That’s a Maine company right?

Brian Rigney: That is a Maine company, yes. You can find them at >>>

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