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Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 1)

Posted on Monday, Mar 13th 2017

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Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more.

Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn.

Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn. We’ve been around for eight and a half years and have worked with B2B and B2C brands helping them solve one problem in two different ways. The problem that we help them solve is how to create the best possible online shopping experience. We either do that through radically changing their online shopping experience or by incrementally improving their online shopping experience.

Sramana Mitra: When you say you’re an agency, are you developing these websites for the e-commerce providers?

Kevin Eichelberger: Correct. We are designing, developing, strategizing, and understanding what should be the e-commerce experience and ultimately implementing those experiences.

Sramana Mitra: You said you’ve been doing this for the past eight years. Help me understand how your clients’ needs and strategies have evolved over the past eight years?

Kevin Eichelberger: When I started the business eight and a half years ago, it was just myself. The primary clients that we worked with I would categorize as SMBs. Those clients’ needs have changed and we’ve also moved up market quite a bit over the past eight and a half years. As I look at the needs of our clients and how they have changed, I have to break that into two different variables.

Today, we’re dealing with different types of clients than we dealt with eight and a half years ago. Even this same group of clients that we target today, their needs have changed over eight and a half years. If you stop and think for a second about how people around you shop for goods and services today and think about how you shopped for those same goods and services eight and a half years ago, it is probably a very different story.

That difference in the story of how your consumers engage with brands and retailers today is the fundamental shift in our marketplace in terms of how our clients’ needs have changed over the time. One of the biggest areas of change over time has been the rise of mobile devices. I think it was around 10 years ago when the first iPhone arrived. Before that point, mobile shopping wasn’t really anything. In 2016, mobile shoppers were the majority of shoppers in the online ecosystem. More people shop on their phones than they do on desktop devices now. That, to me, has been the biggest fundamental shift between shopping 10 years ago and shopping today.

This segment is part 1 in the series : Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger
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