Sramana Mitra: What does the software product do?
Romi Stein: Our software works directly with the underlying legacy asset via several levels of accessing the legacy application. We can talk about the presentation layer. It used screens, which was the initial way of doing things in the technology a couple of decades ago. From the presentation layer, we access the data directly or the business logic through RPC.
If you think about it, a lot of the business processes that are running in financial services, manufacturing, and telecom companies are essentially the same business that you have been building and the same business logic that you put in place when you built your organization. How do you access those business processes in a way that is scalable and repeatable? That is what we do.
We bypass a lot of the middleware layer to allow us to invoke and access the underlying legacy assets. We then encapsulate them into new digital proxies through automatic code generation and also through using a no-code capability.
Sramana Mitra: Do you have industry-specific qualifications for business processes?
Romi Stein: We are an infrastructure play, so we do not deal with the endpoint of application where it might need to comply with certain industries. We take those industry standards and essentially embed them into our code generation and our digital factory capabilities. We do not influence or create standards or modify them. We adhere to those standards.
Sramana Mitra: I always ask this question to entrepreneurs who are working in a particular domain. What are the white spaces around you where a new entrepreneur can start a new company?
Romi Stein: We are in the hybrid integration space on the technology side. Essentially, it is about digital integration and how you bring your legacy assets and business processes into the digital in a way that is seamlessly integrated. This is done in a way that your developers and business analysts can quickly consume them and create faster products without having to worry about infrastructure or going through different IT teams.
We are relieving them of that burden. Integration is a central domain in today’s IT world. When you think about integration, there are about three key data types that integration revolves around. Today, most startups and companies that we see are focusing on only two out of the three. The first sub-domain is built for cloud-like APIs or various digital services. They can leverage those APIs and help integrate and create new business flows.
That is one domain where you have certain companies and segments. We focus on the second space or more on the structured data, which is never ready to be integrated into the cloud or was not fully born as a cloud-native. It is a question of how you reach those data sets and how you analyze and understand those structured data. They are complex, but they are still structured data. That is where we excel and that is where we focus.
The third area that I see as a bit of white space today is what I would call unstructured data. This area is growing exponentially than structured data. The unstructured data includes a lot of social media images, videos, files, machinery, and IoT. All of that tsunami of unstructured data eventually needs to be analyzed, consumed, and integrated into your business processes or factory.
Sramana Mitra: I think I have your perspective. Thank you for your time.