Andy Nibley is the CEO of Yieldex, an Internet advertising software firm. In this interview Andy talks about how Yieldex helps its customers achieve a higher return on their advertising expenditures and how the company applies big data analytics to achieve those goals. Furthermore, he gives insights as to how the market is developing and
Sramana Mitra: How does the consumer access that experience? Where do you show up? Does the stream show up on my Facebook page or on NBC’s site, where you are having an engagement with the Law & Order cast? Help us to understand how it is deployed.
Sramana: The terms for accepting the term sheet involved your joining the company. Did the founders stick around after you came on board? Omar Hussain: There were originally two co-founders. One left and the other, David, remained. He is still here today, and he is essentially my partner. We got funded and within four months
Sramana Mitra: I think the synthesis of everything is that if you play in the platform layer, it is better that you work with application vendors who build on top of your platform and actually go and sell those applications. Those could range from energy trading to agricultural forecasting to financial services. But you need
Sramana Mitra: Technologically, that is a very different implementation. Is that something you do as well? It is more about crawling the web and finding out who is talking about a particular stock as opposed to more of a real-time communication platform?
Entrepreneurs are invited to the 163rd FREE online 1M/1M roundtable mentoring session on Thursday, February 28, 2013, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Ms. Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions.
Sramana: What did you do after Open Environment Corporation was purchased by Borland? Omar Hussain: I took some time off. When I came back, I took a job with a company called NuMega, which was a company in the testing tools business. It was a company in New Hampshire that built developer tools. I went
Today’s roundtable had a heavy India bias. Suraksha Helicopter Patrol First up, Jay Kulkarni from Dubai, United Arab Emerates, pitched Suraksha Helicopter Patrol, a help line solution for women’s security in Bangalore. Jay wants to have a helicopter service that will charge Rs. 500 ($10) a month and will literally fly to the rescue of