Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 3)

Sramana Mitra: Let me clarify one thing: Where does e-commerce come into this? Are we still talking about publishers? Are you talking about an e-commerce advertiser? Andy Nibley: E-commerce firms have realized they can also be publishers. Even though they are listing products on their pages, they can also sell ad impressions on these pages.

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Thought Leaders in Mobile and Social: Interview with Khris Loux, CEO of Echo (Part 6)

Sramana Mitra: Does that necessarily need to change? You do have a proxy and the kind of streaming economy you are talking about, which is working just fine on a CPC/CPN basis. One thing I have observed is that if too many things need to change for your vision to become a reality, then the

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Women ARE Running Startups

There has been tremendous sensationalizing of the women and entrepreneurship issue. Self-proclaimed (male) pundits pontificate on how women entrepreneurs face tremendous obstacles and huge prejudice. I disagree. A blog post that I wrote on the subject in October 2010 still garners readership and discussions. Meanwhile, our 1M/1M virtual incubator continues to work with women entrepreneurs actively, and

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Thursday, Feb. 28 – 163rd 1M/1M Roundtable For Entrepreneurs

Entrepreneurs are invited to the 163rd FREE online 1M/1M roundtable mentoring session on Thursday, February 28, 2013, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Ms. Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions.

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How to Sharpen Focus and Own a Market: Imprivata CEO Omar Hussain (Part 5)

Sramana: Who was your competition? Omar Hussain: We had a lot of other software-only competitors that were directory centric. We were the only solution that was packaged as an appliance that did not require a directory service, so from that perspective we had no direct competitors. We had an application profile generator which was a

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Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 2)

Sramana Mitra: The situation you described – three or four salespeople targeting the same customer and selling four ads – based on your technology, how does the publisher organize itself to be able to tackle that? Andy Nibley: Our technology keeps track of targets and the overlaps between inventories. All of those salesmen are pulling

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Thought Leaders in Mobile and Social: Interview with Khris Loux, CEO of Echo (Part 5)

Sramana Mitra: That is very interesting. What do you charge? What does ESPN pay you for something like this? Khris Loux: It is use based. It is like a cellphone plan – according to page views. Up to $100 million is a certain price. Up to a billion is another price. It is like a

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How to Sharpen Focus and Own a Market: Imprivata CEO Omar Hussain (Part 4)

Sramana: What steps did you take in terms of process to achieve that rocket in sales? Omar Hussain: Philosophically, I have always believed that people ask the wrong questions when they talk to customers. They always try to sell them the idea. Most human beings who are being sold something based on an idea will

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