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Forbes Column 08: ‘SaaS-ing’ Back At The Economy

Posted on Friday, Sep 26th 2008

My Zero-In column on Forbes this morning is ‘SaaS-ing’ Back At The Economy. In it, you will see Jim Heeger’s description of the ‘thumbtack’ economy.

There are about 22 to 25 million small businesses in the US. The vast majority of them are mom and pop businesses that do not have employees. Then there are about 5 million “small business employers”. Above small business employers, there are 5.9 million “business employers” in the US, based on W2 filings. Of these 5.9 million, 5.2 million have fewer than 20 employees. The remaining 700,000 entities account for larger business employers. “It is not a pyramid, it is a thumbtack; it is all at the bottom. That is where the action is because there are so many companies to deal with down there,” explains Jim Heeger.

Well, we need to make that 5.2 million sub-20 employee business count number double in the next decade.

How do we do that? Remember Weapon Of Mass Reconstruction? By stimulating entrepreneurship with good policy.

This segment is a part in the series : Forbes Column 08


. Connecting With Your Intimate Bot
. The Gap in Google's Defenses
. A Recession-Proof Corner of the Tech Sector
. eBay's Bounce-Back Opportunity
. How To Dig Out Yahoo's Treasures
. The Microsoft-Yahoo! Battle Plan
. What Microsoft Should Do While Yahoo! Dithers
. The Next VMWare
. The Smartest Unknown Indian Entrepreneur
. The Coming Death of Indian Outsourcing
. India - Cash Rich, Product Poor
. How to Save the World's Back Office
. Latin America's eCommerce Leader
. The Next Indo-China War
. The Real VCs of Silicon Valley
. Fund Envy
. Bootstrap Yourself
. The Coming Convergence
. Lighting The Way In India
. Hydro-Alchemy
. How Amazon Could Change Publishing
. A Technological Fix For Education
. How Technology Can Save Retailers
. Mobile Microfinance
. How To Heat Up Solar
. How Chip Toolmakers Can Survive
. Kill The Business Trip
. Water Firm Enlivens IPO Market
. Web-Savvy Authors Reap Fame, Fortune
. Peeking Inside the iPhone
. Bootstrapping, Montana Style
. Entrepreneurs Flock To Online Travel
. Silicon Lazarus
. Carts Ahead Of Horses
. Weapon Of Mass Reconstruction
. Barack Obama' s Finance Lesson
. Stimulus Package For Entrepreneurs
. Building A Smarter Corporation
. Deconstructing The Cloud
. 'SaaS-ing' Back At The Economy
. Web 3.0
. My Adventure With Amazon
. An S.O.S. To Silicon Valley
. OLPC’s Last Billion
. Capitalism Revisited
. Bargains For Private Equity
. President Obama
. Perilous Protectionism
. Healing Health Care
. Stop The Fear Epidemic
. Obama
. 'Edutainment' Needs Entrepreneurs

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