Chennai, India-based Orangescape, a platform-as-a-service (PaaS) company, has reached its million-dollar mark by catering primarily to large enterprises trying to move out of Lotus Notes to Google. Co-founders Suresh Sambandam and Mani Doraisamy spotted a gap in Google’s App Engine and over the last couple of years, successfully plugged it for many large customers.
It was 2006, and Vikrant Mathur and Alok Ranjan were learning how to cook. After seeking out advice from every cooking website they knew, they found that text-based sites were lacking in their instructional capabilities. No resources existed that incorporated visual elements or a means to reach out to recipe authors with any questions. The two decided to take matters into their own hands.
If you haven’t already, please study our free Bootstrapping course.
I had two conversations last week, each of which reinforces a simple phenomenon that I have constantly emphasized over the last five years in my writings.
On Wednesday, I had lunch with Brian Jacobs, General Partner at Emergence Capital. We were discussing our respective startup portfolios, and Brian mentioned that his firm’s preferred stage for investment is when a company has about a million dollars in revenues. Presumably, at that point, the experimentation with product, business model, pricing model, customer acquisition strategy, cost of conversion, and other key issues have settled down. That means, a cash infusion of, say, $7 million will result in a somewhat predictable set of outcomes. Most importantly, the fresh cash would accelerate customer acquisition, and hence revenues.
If you have the stomach for it, the metal to carry on, the energy to bootstrap to a point where either you CAN get funded, or generate enough revenues and become profitable, we can help.
Just because you have been rejected by VCs doesn’t mean you cannot build a great business.
Marc Benioff was rejected by pretty much ALL the VCs he approached. Didn’t stop him from building Salesforce.com into a multi billion dollar enterprise with global impact.
What is your business model? Do you have one, or is it TBD?
Is it Freemium?
Do you know the difference between a business model and an exit strategy?
Are you building a business that has a real, viable business model?
Or are you trying to do an Instagram?
What is TAM? Perhaps, the biggest factor in whether a VC funds you or not. TAM = Total Available Market.
Note: Top Down TAM doesn’t matter. You need to present a Bottom-Up TAM Analysis.
And to get funded, that TAM needs to be very large. Billion. Two billion. Ten billion.