Sramana Mitra: So, when you started going after companies that looked like Cornerstone, were you doing that as a bootstrap company or a venture-funded company?
Mike Whitmire: We had taken a small seed round of funding. We raised $1.3 million at the time to build out the first iteration of the product and prove we could go to market. We were working with a small budget because I wasn’t in a position to burn a lot of cash. I had to be very prudent with the funds we had.
>>>Mike has raised over $300M and built an over $250M ARR FinTech SaaS business. Now, AI offers FloQast an opportunity to further strengthen their product roadmap with deep domain knowledge.
>>>Sramana Mitra: Interesting. Where are you now in terms of metrics or objectives? Where are you and where are you going from here?
>>>In the past year, 330 out of 1200 Unicorns have lost status. You read a lot about Unicorns that raise lots of VC money and then fail to scale. Cynthia Chen tells a very different story. She has raised about $43M and built a highly profitable $100M+ ARR company called Kikoff. Read on to learn how.
>>>Sramana Mitra: For those of you who are listening, it’s actually not a bad business to do a wrapper. You can build a business by doing AI wrappers that are specific to a vertical or specific to a use case, and you would find customers. It’s better as a bootstrapped business. VCs are not going to invest in wrappers, because the VC funded company has to go from zero to a hundred million dollars in five to seven years. So, you need a defensible competitive advantage. You need an exit strategy and so forth, none of which are going to be viable with just a wrapper business.
>>>Sramana Mitra: What was your go-to-market strategy? And what is your go-to-market strategy today? It sounded like you got access to customers through First Data. Or did I get that wrong?
>>>Sramana Mitra: Could you double click down on the technical integrations that were required to make all this happen? You’ve talked about First Data on one hand, you obviously need to have an integration with the customers’ credit card system and bank account. So what is the integration landscape of this solution?
>>>Sramana Mitra: At that point in the year of 2010, what was going on in the market? Why did you choose to do this business? There are several other companies that are doing this business. What was the landscape then? Why Credibly in 2010?
>>>