Sramana Mitra: Talk to me about the go-to-market strategy and market adoption. What is a scenario or a segment where your solution or architecture is preferable to Okta, Ping Identity, and others?
Nelson Cicchitto: It’s highly preferable actually. In the next 60 days, we are ready to announce something that would disrupt the market – a pricing structure that is completely different than anything that you have ever seen in the industry and value that doesn’t exist anywhere else.
>>>Nelson Cicchitto: As we looked at the industry and asked ourselves what we needed to do to disrupt this space, we thought about delivering our identity management solution as a container which gives you complete platform independence, the ability to run on-premise securely, and the ability to run on any cloud.
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Sramana Mitra: Let’s start by having you introduce yourself as well as the company Avatier.
Nelson Cicchitto: I’m the CEO of Avatier Corporation. We’re seamlessly redefining the identity in the access management space.
>>>Sramana Mitra: What is your largest retailer that uses this functionality?
Brad Paterson: There is a number and not all of them are public, so I can’t share their size. We have Purple for example.
Sramana Mitra: Is that the mattress company?
>>>Sramana Mitra: What do you charge the retailers for this facility?
Brad Paterson: It depends. Cash flow is king, especially today. The pricing starts from 3% for three installments. If the retailer wants to offer 6 or 12 installments, then that pricing increases.
Sramana Mitra: You are basically factoring the retailers’ installment payments?
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Brad discusses FinTech in the context of high ticket e-commerce.
Sramana Mitra: Let’s introduce our audience to you as well as Splitit.
Brad Paterson: We are a global installment payment company. We are the only installment payment company that allows consumers with a credit card to split a payment into installments and pay over time. We allow you to use your credit versus obtaining a new credit.
>>>Sramana Mitra: Your business model is a SaaS business model, right?
Sashi Narahari: Yes, but we charge based on transactions.
Sramana Mitra: So it’s not a subscription fee model; it’s a transaction fee model.
>>>Sramana Mitra: Go down one level further. What kind of heuristics are we talking about here?
Sashi Narahari: Let’s take a simple example. You are a company and you bill High Radius. We would transfer $3,400 to the bank. Let’s say you use Bank of America. Then there’s an email about the payment.
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