Pacific Crest analysts peg the global addressable market for SaaS-based Human Resource Management offerings to grow from $50 billion last year to $70 billion by 2015. The market is dominated by three key players – SAP, Oracle, and Workday. In 2011, IDC estimated SAP to own 17.4% of the market, followed by Oracle’s 12.4% share and Workday’s 3.5% market share. Since then though, the landscape has changed significantly with both SAP and Oracle adding to their portfolios SuccessFactors and Taleo, respectively and Workday going public.
Sramana Mitra: Is this a cloud services business model?
Yaacov Cohen: We are running as a mobile application on iOs, Androids, Blackberries, as well as desktops and laptops. We have multiple delivery models on mobile, cloud, and desktop. We’re trying to deliver this business consumer experience across all platforms. One of the big things is that we are delivering this one-screen experience across all devices.
Sramana Mitra: You have some sort of consolidated composite application layer that you have configured that you feed into multiple device form factors from that composite front-end?
According to a Forrester research report, worldwide IT spending is projected to grow 6.2% this year. The growth is driven by IT spending on the software segment, which will grow 7.8% this year. Forrester believes that the software market growth is attributed to spending on SaaS, mobile app development, business intelligence, and analytics solutions. As CRM provider Salesforce.com (NYSE:CRM) delivers on this trend, their stock continues to soar to new heights.
Yaacov Cohen: Let’s say, if I want to look for a specific life insurance policy. I want to see who among my colleagues have been able to tailor an insurance portfolio to a specific scenario. I want to be able to use tags which are describing the specific scenario to search across a million documents and to retrieve the five documents which are relevant to me for this particular insurance situation. That’s the type of scenario that we see where you need to build a knowledge center rather than simply store a document.
Sramana Mitra: What does your competitive landscape look like? Whom do you consider as direct and indirect competitors?
Sramana Mitra: Can you talk to me a bit about the other different use cases that you’re seeing for the solution you’re offering. You took off through the investment banking use case. Are we talking more of a sales kind of scenario? Do you want people who are in sales situations to have access to their colleagues and information to interact with clients?
This interview explores how enterprises are using composite mobile apps that bring various cloud and mobile services together on a device.
Sramana Mitra: Yaacov, let’s introduce our audience to yourself as well as to Harmon.ie.
Yaacov Cohen: Thank you for having me, Sramana. My name is Yaacov Cohen and I’m the co-founder and CEO of Harmon.ie. I am a global entrepreneur. I grew up in France but I lived 25 years in Israel and 5 years in Silicon Valley. Harmon.ie is an enterprise mobile vendor and our mission is to define the business consumer experience in the mobile enterprise. >>>
Sramana Mitra: This is something that customers are asking for?
Ilya Beyer: No, they’re not asking from us. I have personally observed while talking to customers that they often have no idea what the data is – what kind of data they keep and where.
Sramana Mitra: What you’re alluding to is that they’re basically wasting a lot of storage space that could be easily freed up by doing better analytics?
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Sramana Mitra: How big is the company now, revenue wise?
Momchil Michailov: We’re at $8 million right now. We’ve been selling the product commercially for just over three years at this point. This quarter we’re moving the product into additional markets. We’re very excited about some product releases that are coming up at the end of the quarter. We have about 15 people here in Boston and about 35 in Sofia, Bulgaria strictly in R&D.
Sramana Mitra: You self-financed the company?