Roundtable Recap: April 11 – India’s Startup Industry Has A Major Gap – Product Marketing

Today’s roundtable focused on India again, and we worked on five startups from various parts of the country. As discussed before, Indian entrepreneurs are trying to make the journey from services and products, and on that road, the biggest roadblock I observe is a lack of product marketing experience. Historically, the industry has been ‘told’ what to develop, and hence the skill-set of defining products that can address the needs of a large set of customers seems to be absent.

Brahmi Wright Technologies
First up, today, Jagadish Suryanarayana from Bangalore, India, pitched Brahmi Wright Technologies, which suffered from precisely this problem. The company claims to be in the Knowledge Management software business. Well, that is a 20+ year old industry that never really became successful. Specific problems that required knowledge management solutions within HR, Operations, Engineering, etc., have found solutions. But having tracked the industry segment for at least 12 years, I can safely say that a company positioned to sell ‘Knowledge Management’ will not succeed. It needs a positioning overhaul to become a scalable product company.
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169th Roundtable Recording On April 11, 2013

In case you missed it, you can listen to the recording here:

169th Roundtable For Entrepreneurs Starting NOW, Live Tweeting By @1Mby1M

Today’s 169th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, April 11, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.

169th Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M

Today’s 169th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, April 11, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!

Thursday, April 11 – 169th Free Online 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 169th FREE online 1M/1M roundtable mentoring session on Thursday, April 11, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea to Ms. Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can register to “attend” to watch and learn. You can learn more here and register to pitch or attend here. All are welcome!

April 11 – 169th Free Online 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 169th FREE online 1M/1M roundtable mentoring session on Thursday, April 11, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea to Ms. Sramana Mitra. You’ll gain constructive feedback and she’ll answer any of your questions. Others can register to “attend” to watch and learn. You can learn more here and register to pitch or attend here. All are welcome!

Roundtable Recap: April 4 – Don’t Waste Your Time

Today’s roundtable has the usual share of people looking for funding with businesses – rather concepts – that are not fundable at this point.

Collectiv.ly
First up, Satish Viswanatham, from San Francisco, California, pitched Collectiv.ly, a B-to-C social sharing concept that takes the short comings of Pinterest, StumbleUpon, Reddit, etc., and tries to plug them. The problem is, building these kinds of businesses require a lot of runway, and the company doesn’t have it. Such concepts require deep pocket investors, and to get to deep pocket investors, they require traction. A classic chicken and egg!
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168th Roundtable Recording On April 4, 2013

In case you missed it, you can listen to the recording here: