Sramana Mitra: What format does that take? Is this like an online chatbot where there are three entities interfacing?
Paul Daugherty: The only people conversing are the customer service agent and the customer. The chatbot is advising the customer service agent.
Sramana Mitra: Behind the scene.
Paul Daugherty: Right. It’s allowing the person to be more effective and having more human conversation. >>>
This interview explores the machine augmented human capabilities of an AI-driven future that we’re marching towards.
Sramana Mitra: I want to double-click down on some of the work that you’ve done in human-machine interaction and where that is going. Where are the new jobs going to be? What would be the types of new jobs? I suggest we start with maybe one or two use cases and double-click on those.
Paul Daugherty: It’s good to be great back on. Last time, we had a fantastic discussion. I’m sure this will be the same. I just wrote a book called Human + Machine: Reimagining Work in the Age of AI. At the heart of it, the plus side illustrates the view >>>
Ankit Jain is Founding Partner at Gradient Ventures, Google’s AI venture fund.
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Sramana Mitra: Is your largest adoption in retail?
Samir Addamine: Retail and financial services are the biggest.
Sramana Mitra: Mostly enterprise customers at this point?
Samir Addamine: It’s enterprise only.
Sramana Mitra: How many customers do you have? >>>
Sramana Mitra: Help me understand one thing here. Marketing automation is a very crowded field. Try to help me pinpoint where in that very crowded space you fit in. There are all kinds of things going in. There’s campaign management, email marketing. There’s Marketo. There’s Eloqua. There are all kinds of stuff. From your point of view, how does the world look?
Samir Addamine: All the ones you mentioned are decades old. They’re not designed for the real-time marketing and the always-connected customers of today. If these guys started with email, email is not real-time.
Sramana Mitra: Right now, getting people to open emails is very difficult because there’s too much email. >>>
Sramana Mitra: GDPR was a priority for you long before all this because a priority for the rest of the world. Being in Europe, you had to pay attention to privacy much sooner.
Samir Addamine: Exactly. Also I would say that one of the company’s main value is ethics. Ethics is beyond regulations. It’s much more important. We are collecting data on mobile. We are collecting sensitive data here. We are collecting behavior when people are using the app. We are collecting locations. We are following the Apple and Google guidelines. The Apple guidelines are very restrictive, which is good.
Sramana Mitra: They’re much better than Facebook. >>>
Samir Addamine: We are the biggest player in Europe in this area. We don’t have the same kind of visibility yet in the US, but we’ve been accelerating. Last year was an amazing year for us in terms of revenue and deals closed. We hope to close at seven figures, which is quite unique in our category. A few months ago, we decided that it’s time to accelerate in the US. We are the hidden diamond according to some of the analysts that we meet here.
We were at Las Vegas last week for a conference where all the competitors were there. You probably know Leanplum, Localytics, and Braze who are our US competitors. There are three things that are different with these guys. We have had an enterprise approach since the very beginning and AI as well. The connectivity to systems is giving us a huge advantage when we are talking to >>>
Have you started thinking about explainable AI yet? Well, you should. Read on for more.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as FollowAnalytics.
Samir Addamine: I have an engineering degree. I studied in France where I was born and raised. I started my first company in 2005, which was a mobile boutique in Paris. I was trying to develop new services on mobile and games on mobile. In 2008, this company started to really take off, thanks to the app stores and the fact that brands were starting to get interested in having a presence in the app stores. >>>