Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 5)

Yuval Ben-Itzhak: Using newer digital channels to reach their audiences indicates that they need to master that specific content ad. They need to have analytics. They need to have measurement to help produce the content. For digital marketers today, there are many channels to reach their audiences. Each of these channels has its unique content type and attributes that the marketer needs to use different tools to operate them. >>>

Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 4)

Sramana Mitra: So, your previous company was Outbrain. You were the CTO there?

Yuval Ben-Itzhak: Yes, that’s correct.

Sramana Mitra: Help us bridge from what you did at Outbrain to what you’re doing here. What’s similar? What’s different? How do you leverage that background? Obviously, that was also content marketing. I’ve covered Outbrain for a long time. I know what Outbrain did. Help us understand how that experience informed this new company? >>>

Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 3)

Yuval Ben-Itzhak: What makes us unique and differentiated from the market is actually the machine learning and AI that we include in the platform, which takes this raw data and tries to identify the clusters of the persona. It tries to provide recommendations of content and assess the cost of your advertisement budget. All those metrics are dependent on a very unique player of machine learning and AI to provide actionable recommendations to marketers. That’s what sets us apart. That’s what’s driving our business in 2019.

Sramana Mitra: Double-click down one more level into the AI. What’s happening? What’s interesting about how you’re using AI? This is, partly, an artificial intelligence series interview. >>>

Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 2)

Sramana Mitra: How does that translate into ROI? Do you have specific customer scenarios where you’ve seen your technology make significant impact? How do you measure that impact? What’s measurable in what you’re talking about here.

Yuval Ben-Itzhak: A common challenge for marketers is to demonstrate ROI for the work that they’re doing. Because the marketers are serving the entire marketing funnel, they develop the awareness of the brand, the interest, and the product of the brand in consideration. These types of activities are not always directly connected to revenue numbers. >>>

Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 1)

Yuval has been in the Content Marketing industry for a long time and has very specific insights on that industry’s evolution in the age of AI.

Sramana Mitra: Let’s start by introducing our audience to Socialbakers and to yourself.

Yuval Ben-Itzhak: I’m the Chief Executive Officer of Socialbakers. We’re a marketing tech company providing marketing platform around social media. We power that with AI and machine learning to help marketers grow and engage with their audience.

Sramana Mitra: What kind of customers do you like to work for? What customers are the best suited target to your audience? >>>

Man and Superman: Augmentation of the Human Brain

As automation devastates the fundamental economic model of the human civilization, we are faced with the option of augmenting the human brain such that ALL unskilled, low-IQ humans become upgraded.

I wrote on this topic last year: Man and Superman: Can Displaced Blue Collar Workers Become Doctors?

Since then, Elon Musk has made public statements about Neuralink, his venture to connect the human brain to computers.

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Thought Leaders in Artificial Intelligence: Michel Morvan, Co-Founder of Cosmo Tech (Part 5)

Sramana Mitra: Let me try to explain what I’m looking for a bit differently. At some level, the discussion we are having feels a bit black boxy to me. What I’m trying to do is lift the hood of the black box and try to understand a bit more about what’s going on internally.

Michel Morvan: We created a computer language that is made to be able to describe this system. In this language, we created how to represent a system, a subsystem, and different types of interactions or couplings that you can have. For example, one system has its own dynamics. We have the language and the technology to represent the dynamics. >>>

Thought Leaders in Artificial Intelligence: Michel Morvan, Co-Founder of Cosmo Tech (Part 4)

Sramana Mitra: Let me ask you how. There are certain core technical decisions or choices you have made here to enable this kind of decision making. Could you give us some insights into what those are?

Michel Morvan: I mentioned the fact that we created a modelling and simulation platform that is dedicated to the modelling and simulation of very complex systems. What do we mean by that? Systems like the one I just described in which you have different subsystems, each subsystem alone cannot explain the global behavior. In a complex system, sometimes they do not evolve at the same pace. >>>