Sramana Mitra: How many developer partners do you have currently?
Danny Tomsett: We have a core group of partners that we work with across the globe. Some of them are large. Today, we work with IBM, Infosys, IPSoft, and Amazon. We’ve got a great core group of technology partners and consultants. That’s an exciting part of our business.
>>>Sramana Mitra: Let’s take each of those use cases. It sounds like you have one bucket that is content providers. Udacity is a content business largely. The job of your platform is to enhance engagement around their content. That’s a content engagement problem.
In the content engagement problem, you understand what the users’ interests are and you package up relevant content to draw that person in. What is the use case in PayPal?
>>>Sramana Mitra: When I encounter Mia, is Mia pretending to be a human? Am I aware of the fact that Mia is a digital avatar?
Danny Tomsett: We purposely want people to not think that she’s a human.
Sramana Mitra: That’s good because that’s authentic.
>>>Sramana Mitra: Let’s elaborate and do some use cases.
Manyam Mallela: Imagine an online learning company that provides education to millions of students. One of our clients is Udacity. Udacity has close to tens of millions of students providing a variety of courses and degrees.
>>>Sramana Mitra: You’re doing a speech-to-text translation and then doing a natural language processing on it, and then tying that to the learning algorithm. Is that the architecture?
Danny Tomsett: That’s right. The digital human is able to understand through speech-to-text and have an idea of what is going on with the user. We’ll pass through any of the speech-to-text to a natural language processor. We partnered with IBM and work with the IBM Watson technology.
>>>Manyam talks about another variation of the personalized marketing topic that we have been discussing with Debjani recently.
Sramana Mitra: Let’s start by introducing our audience to you and to Blueshift.
>>>This is an exciting conversation on cutting-edge Digital Human technology and its applications.
Very cool stuff!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company.
>>>Sramana Mitra: Is the popup customized to different clusters of behavior?
Debjani Deb: Typically, it’s not a popup. The way it renders is that the website itself changes. You wouldn’t even know that it changed. We try very hard to keep away from any kind of hard intervention. The site is changing based on what you are doing.
>>>