Sramana Mitra: Let me push back on that. AI is much better at handling a very large number of permutations and combinations than human beings. I would question the validity of your logic that AI cannot be trusted to manage variations. I think AI is perfect for managing variations.
Raj Valli: I want to give you an example of why I think that. I’m going to disagree with you on that particular point. If you’re familiar with Norman AI from MIT, they have a website norman-ai.mit.edu. They trained the same AI machine.
>>>Sramana Mitra: Give me a use case of what AI produces and what your human teachers do on top of it?
Raj Valli: I can take an example here. I’m going to take a much easier case for this conversation seminar. Let’s say that someone comes in and takes their first diagnostic assessment. You don’t know anything about that student and the student comes in and takes a third-grade or a fourth-grade diagnostic test.
>>>Sramana Mitra: What are the pricing numbers?
Raj Valli: We vary from $80 a month for a Silver Plan to $200 a month for the Platinum Plan. We have monthly, quarterly, and some annual pricing plans. The $80 kit for Silver will be just $53 per month if someone commits to an annual plan.
>>>Raj and I kicked around the issue of what AI can do versus what humans need to step in for, in the context of Kindergarten through Grade VIII online math tutoring. See which side of the debate you are on.
At any rate, AI applications in online learning is a big opportunity going forward.
>>>Sramana Mitra: I could say that you are selling your technology. It’s a rich set of capabilities for the larger companies to personalize their marketing.
As a small company, I don’t have that option. I would like similar kind of rich capabilities for the smaller business in a way that is web self-service and doesn’t cost so much to sell. Maybe the Shopify merchants can buy.
>>>Sramana Mitra: I completely agree with you, especially as marketing is becoming more of content marketing. You see TV ads but a lot of the brand marketing happens through content.
Good content marketing is still rare. I think we do very good content marketing. We basically run a media company and an acceleration program. We don’t even think about our content as marketing necessarily.
>>>Sramana Mitra: The personalized content and offers, that stuff I got quite easily. I’m trying to understand more about multi-channel marketing optimization and personalization. Let me try to frame this in the context of the world that’s maybe familiar to our audience.
Let’s take the One Million by One Million website. When somebody arrives at the website, reads the blog, and looks around, applying your technology can probably increase the level of engagement and keeps that visitor on the website for a lot more time without that technology.
>>>Sramana Mitra: We work with PaaS companies to do their developer ecosystem. We do virtual accelerator partnerships with developer ecosystems. This may be something we can talk about.
You said something about empathy. In that interaction, your technology is able to establish empathy. Talk to me more about that. Talk to me a bit more from a technical standpoint on how you achieve that.
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