M&A and VC activity Increased traffic and stickiness of online health sites have led to a number of deals in the current year. In July 2007, NBC Universal and GE Commercial have jointly invested $25 million in Healthline, a fast growing health vertical. In June 2007, Meredith, a leading media and marketing companies acquired Seattle-based
Web 3.0 formula discussion (4C, P, VS) Context Online health portals are targeted at meeting specific user needs. HealthGrades for example provides ratings and profiles of hospitals, nursing homes and physicians to consumers, thereby, aiding the consumer to select the best physician and treatment. In most health sites, the context is split-up between men, women
Business Model Online health sites earn majority of their revenues from advertising and sponsorship programs. They also earn revenues by licensing and retailing products through their site. WebMD (Nasdaq: WBMD), the leading portal for online health, for example, saw its advertisement and sponsorship revenues grow by 45% to $52.4 million and licensing revenues increase by
Top Players and Rankings With more and more users going online for quality content on health, fitness, medication, and expert advice, there is a rising demand for healthcare portals. Some of the top sites for health are WebMD Health, NIH.gov, MSN Health, Yahoo! Health and EverydayHealth. Health queries, medication, symptoms are very popular among users.
Overview Online Health is definitely attracting eyeballs and the recent data released by comScore proves it. On an average, 31% of the total U.S. Internet users or 55.3 million U.S. Internet audience visited health information sites each month during the first quarter of 2007. The online health segment grew by 12% in 2006. These sites
Web 3.0 formula discussion (4C, P, VS) Context Most auto sites are targeted at meeting specific user needs. I liked the contextual split of new and used cars on Yahoo! Auto. This apart, users can find localized listing of car dealers. I would like auto sites to include special sections for first time buyers or
by Cal McElroy, Guest Author Maps, and their cousins satellite images, are getting a lot of attention these days. In the past past two weeks there have been some interesting articles in Wired, New York Times and The Province, a daily newspaper in British Columbia, Canada (that covered the GeoWeb Conference last week, in Vancouver,
Overview Researching and dealing in Automobiles on the Internet is in the fast lane. According to a survey conducted by Burst Media in May 2007, 71.9% of in-market respondents use the Internet to research automobile models that they plan to either purchase or lease. Men (75.8%) use the Internet more than women (64.9%) to research