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Web 3.0 & Online Health (Part 2)

Posted on Tuesday, Aug 21st 2007

Top Players and Rankings

With more and more users going online for quality content on health, fitness, medication, and expert advice, there is a rising demand for healthcare portals. Some of the top sites for health are WebMD Health,, MSN Health, Yahoo! Health and EverydayHealth. Health queries, medication, symptoms are very popular among users.

According to comScore Media Metrix, WebMD Health is the leading health portal with 17.1 million average monthly unique visitors in Q1 2007. was second with 9.8 million average monthly unique visitors in Q1 2007. MSN Health had 8.1 million average monthly unique visitors and Yahoo Health had 6.7 million average monthly unique visitors during the same period.

Online health portals are experiencing rapid growth. Healthline, launched in 2005, grew by 269% to 2.7 million average monthly unique visitors in Q1 2007 from 0.8 million average monthly unique visitors in Q1 2006. QualityHealth grew by 114% to over 2.6 million average monthly unique visitors during the same period.

Populat Health Sites

New entrant Revolution Health has seen its traffic more than double from 239,000 visitors in January 2007 to 486,000 visitors in March 2007.

The increase in the number of health portals and the growing popularity of health verticals can be directly linked to the increasing health consciousness and specific user needs.

New entrants and innovators

Like many other lifestyle segments, the online health sites are also making a shift from the mass to the niche. Sites like SeniorNet deal with age-related syndromes like Cataracts or Glaucoma. Sites like KidsHealth cater to the health related issues of young kids and contain special sections on mental retardation or spelling bee.

Social networking is also making its presence felt on the online health industry. Sites like PatientsLikeMe and DailyStrength are increasingly becoming popular.

Sites like and are targeted at young college going women or girls in their tween years. They include special sections for community hygiene in dorms or problems induced by hormones during the growing-up years.

HealthGrades is a healthcare ratings, information, and advisory services company. They provide clients with targeted solutions that enable them to measure, assess, enhance, and market healthcare quality.

Online health portals are seeing a new trend with the emergence of vertical search sites. These meta search engines (Helathline, Healia, MammaHealth) are aimed at meeting specific user needs and are competing with traditional health portals.

(To be Continued)

[Part 1]

This segment is part 2 in the series : Web 3.0 & Online Health
1 2 3 4 5

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FYI, Healia is not a meta search engine. Healia uses its own search technology and does not rely on other search engines for its results.

Healia Team Tuesday, August 21, 2007 at 9:07 AM PT

the Social networking vertical also has and i think that MDJunction is a real player.

Ann Wednesday, August 22, 2007 at 2:54 AM PT

check out, I think this will be up & coming soon.

Ranjeet Friday, August 31, 2007 at 8:15 AM PT

Ms. Mitra,

Your review of e-health is comprehensive, but there is something new I would like to tell you about. Yes, I mean really new–it’s still in beta. is a revolutionary new service helps people with symptoms or injuries to make critical decisions such as:

  • Do I need to see a doctor for this?
  • When should I see the doctor? (now, 24 hours, 3 days, 2 weeks, etc.)
  • Where should I get service for this problem (ER, urgent care, office, or nurse retail clinic)

It also writes a de-identified medical record that you can use to communicate with your doctor.

I hope you find this site as interesting as I find your blog posts.



Stephen J. Schueler MD Thursday, November 8, 2007 at 9:47 AM PT

I can’t believe the traffic that WebMD gets.

Brian Garvin Wednesday, May 12, 2010 at 2:01 AM PT

its insane isnt it, i wonder what corp owns the website? WebMD pretty much rules over the entire health related traffic on the net

Peco Saturday, July 16, 2011 at 10:41 AM PT

Actually I believe healthgrades is number one and a couple other high traffic sites are and – but WebMD definitely has much more brand name visibility that all three i just mentioned

Matt Tragna Thursday, August 18, 2011 at 8:07 AM PT