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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
washington post
Defying Google: Adify CEO, Russ Fradin (Part 15)
Strategy, market opportunity identification, positioning … all this good stuff apart, a successful ad network would require Adify to be able to execute in conjunction with the large media companies at many more levels of operational excellence. There, as per my own experience, so far, both Adify and Washington Post are only moderately acceptable. By
Defying Google: Adify CEO, Russ Fradin (Part 14)
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
Defying Google: Adify CEO, Russ Fradin (Part 13)
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Defying Google: Adify CEO, Russ Fradin (Part 12)
We concluded the last segment on the note that amongst Adify’s noble mission is to free the bloggers from the clutches of Google AdSense, which really abuses them. (I am only half kidding … the title of this series is deliberate, and on topic.) SM: What kind of CPM rates are you seeing? I know
Defying Google: Adify CEO, Russ Fradin (Part 11)
We left off at the point where I concluded that there is no network out there with any business ad inventory except FM. SM: Part of my problem is that the Washington Post talked me into signing up, but they have no business ad inventory. RF: Well, start your own! Actually, I would never talk
Defying Google: Adify CEO, Russ Fradin (Part 10)
SM: Would you give us some examples of your larger and smaller customers? RF: We work with an education related network called HotChalk, we work with a network of do-it-yourself home improvement types called HouseBlogs, we work with an entrepreneur called Robert Kadar who is starting a network called GoodHealthAdvertising, he is an expert and
WSJ, Business Week: Take Note
Adify defies Google Adsense, submitting a model for the rest of the “old” media industry to adopt and leverage, liberating them from the corner they have been pushed in by the onslaught of user generated media. Washington Post has already adopted the service. Wall Street Journal and Business Week ought to follow suit, and given
Adify Challenges AdSense
Adify, the small ad network company that is powering blog networks for larger “old” media companies such as Washington Post just raised $19 Million in funding from USVP, NBC and Time Warner. In my Giving Up on AdSense piece, I referred to the WPNI program, which is powered by Adify. Amit Agarwal reports: ComputerWorld, the
