Deal Radar 2008: Inform

Inform provides media websites with a technology solution that automatically searches, organizes and links content to provide the site with depth with the aim to win and retain more readers. The easy-to-implement technology automatically creates links to relevant information on the site, in archives and anywhere on the web, to create a more detailed reading

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Ads on Blogs

Steve Hodson says, “Advertising for bloggers has to change.” There are a number of Ad Networks that are trying to address the issues he raises. I am anxious to see how this plays out. I am now on Forbes, IDG, Washington Post and TheDeal (all powered by Adify, all business blog networks).

Deal Radar 2008: Adify’s Market Taking Time to Develop

Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.

Vertical Ad Networks: A Trend to Watch for 2008

I talked about Audience Fragmentation and the Rise of Ad Networks recently. At the moment, the Ad Networks are in the business of amassing large volumes of fragmented traffic, and offering a channel to advertisers to access the publishers who own this traffic. Expect, in 2008, a trend towards these “mass” Ad Networks gradually becoming

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Web 3.0 & McClatchy (Part 3)

Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the McClatchy sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on each vertical category. This segment also includes an overview of the

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Jim Satloff & Neal Goldman’s AI Engine, Inform (Part 4)

SM: What is the business model of your company? JS: As I showed you, Sramana, we have 2 different business models, one a fee-for-service model that has a consistent, recurring revenue stream, and a revenue-share, ad-based model, which is more consistent with the lighter implementation of our products that I demoed for you. SM: What

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Jim Satloff & Neal Goldman’s AI Engine, Inform (Part 2)

SM: What is your target customer? (Please provide a good segmentation perspective) JS: Our target clients include publishers and information providers who seek to maximize the value of their content. Many of these publishers support a network of properties, and employ Inform’s technology to offer more value to their users across sites. We also operate

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Defying Google: Adify CEO, Russ Fradin (Part 16)

The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future. I choose to publish it because I am sure there are other bloggers out there who would find this information

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