The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future.
I choose to publish it because I am sure there are other bloggers out there who would find this information useful, and can adjust their plans around which networks to work with.
SM: My big question from a non-interview standpoint is, what is going on with the business network side? My next natural step, and I told this to Jeff, is to move to Federated. I am almost there in terms of traffic, and I have been in conversations with John, and I told him that.
Once I got the traffic level I would naturally want to access a much better network that aligns with my audience. (I have only been doing this seriously for a little while, I had my blog on the side for a couple of years, but traffic has been growing pretty fast.)
If Washington Post gave me the right CPM level and the right inventory level of advertisers, I would stay with them. I think, however, I will be forced to move to Federated because there is no other option at the moment. That is why I keep asking you the questions about CNN Money.
RF: I can say we are looking at a lot of networks with Time Warner. That would be a very logical thing to do, but it is certainly not something that we will do in the next 30 days. We’re not there yet.
SM: Any parting comments? RF: You certainly seem to get the high points about what we are trying to build. I appreciate you taking the time to talk with us.
SM: My pleasure, entirely!