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Defying Google: Adify CEO, Russ Fradin (Part 16)

Posted on Monday, May 21st 2007

The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future.
I choose to publish it because I am sure there are other bloggers out there who would find this information useful, and can adjust their plans around which networks to work with.

SM: My big question from a non-interview standpoint is, what is going on with the business network side? My next natural step, and I told this to Jeff, is to move to Federated. I am almost there in terms of traffic, and I have been in conversations with John, and I told him that.

Once I got the traffic level I would naturally want to access a much better network that aligns with my audience. (I have only been doing this seriously for a little while, I had my blog on the side for a couple of years, but traffic has been growing pretty fast.)

If Washington Post gave me the right CPM level and the right inventory level of advertisers, I would stay with them. I think, however, I will be forced to move to Federated because there is no other option at the moment. That is why I keep asking you the questions about CNN Money.

RF: I can say we are looking at a lot of networks with Time Warner. That would be a very logical thing to do, but it is certainly not something that we will do in the next 30 days. We’re not there yet.

SM: Any parting comments? RF: You certainly seem to get the high points about what we are trying to build. I appreciate you taking the time to talk with us.

SM: My pleasure, entirely!

[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]
[Part 6]
[Part 7]
[Part 8]
[Part 9]
[Part 10]
[Part 11]
[Part 12]
[Part 13]
[Part 14]
[Part 15]
[Part 16]

This segment is part 16 in the series : Defying Google: Adify CEO, Russ Fradin
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