Sramana: How do you compete in deals? What market do you target? Thomas Massie: We offer a mid-market product. Our customers have revenues of a billion dollars or more, but our sweet spot is companies in the $25 million and up revenue range. Sramana: In terms of the competitive landscape, whom do you compete with
Sramana: A services-based business is a good business to bootstrap because customers are paying for all of the services. How long did that mode of doing business go on? Thomas Massie: We were a services company for our first six years. Sramana: What kind of revenue level did you reach in those first six years?
Sramana: By 1999 you had two successful IPOs, and the dot-com market was booming. What had you learned up to that point in your entrepreneurial career? Thomas Massie: I had learned it was important to stick to the basics. You had to stick to core things like market need, and once you had validated market
Thomas Massie is the chairman of the board, president, and chief executive officer of Bridgeline Digital, company that enables its customers to maximize the performance of their mission-critical websites, intranets, and online stores. Prior to BridgeLine he was a member of the board of directors of MapInfo Corp, a publicly developer of location intelligence software
Sramana: How much did you raise in your Series A? Dean Stoecker: We accepted $6 million of investment. Sramana: SAP is a corporate venture fund. Why did you select them over the others? Dean Stoecker: The others were not corporate ventures and were not strategic for us. They were all firms with growth equity plays.
Sramana: What was your motivation for contracting your technical offerings down from seven analytics engines into your current offering? Dean Stoecker: We realized that we could not scale the company with a bunch of sales people. We certainly could not scale in terms of marketing if we had to pitch seven different analysis engines. Instead,
Sramana: Did you start the company with a pure cloud SaaS vision? Dean Stoecker: We had the engines that were running the cloud services developed as desktop tools. We had the vision of having strategic and tactical tools and that the tools would be data independent. We expected to be able to ingest big data
Sramana: How did people find out about FreeDemographics.com? Dean Stoecker: Everyone wanted free, and a lot of people needed demographic information. We were somewhat close to the Census Bureau. Managing that kind of data was hard, so we promoted the FreeDemographics.com website to help people get that data in a manageable format. We did a