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Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 6)
Sramana: You are sitting at $35 million in revenue a year. What percentage of that money comes from affiliate relationships? Scott Dudelson: The majority of the revenue comes from affiliate opportunities, although I do not have the exact percentage of that breakdown. We have recently brought on salespeople who are helping bring in more direct
Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 5)
Sramana: What were the business models that you worked with for the incentive providers? Scott Dudelson: We just bought the gift cards and the award items. We did try to get free goods. We had a business model that supported itself. When a user took an action that generates us money, he or she would
Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 4)
Sramana: It seems that the key differentiator with Swagbucks.com is that you have made a move to host a destination site, and you no longer rely on other brands to promote your service. Is that correct? Scott Dudelson: That is correct. In 2008 when we launched Swagbucks.com, we took control of attracting our own users.
Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 3)
Sramana: When fans go to the SearchWithKISS.com website, what do they get out of it? Scott Dudelson: Every time a fan does a search on that site, he or she has an opportunity to earn points called Swagbucks. They can redeem those points for things like KISS concert tickets, memorabilia, or autographs. The money that
Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 2)
Sramana: How did Swagbucks evolve from Prodégé? What was the thought process behind that transition? Scott Dudelson: After we started getting charity organizations on board at Prodégé, we realized that if we could get internet users to use the Prodégé technology, we could make some money. We realized that charities were simply a distribution channel
Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 1)
Scott Dudelson is the cofounder of Swagbucks.com, a premier rewards site that is a subsidiary to Prodégé. Prior to co-founding Swagbucks.com he founded Music for Charity Productions, a company which helped connect bands with charitable organizations. He graduated with a BA from UCLA. Sramana: Scott, let’s start at the beginning of your story. Where are
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 7)
Sramana: I think that part of Adobe’s strategy is to target the VP of marketing. They still have a large creative professional suite. They are in a bit of a fix with Flash. The company that has the most to gain by getting into a space like this is a company like Adobe. If I
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 6)
Sramana: Coming out first gives you the first opportunity to develop a distribution strategy to the developers. The question ultimately will come down to adoption by developers. Michael Mullany: The good news is that broadband is here and social media is here. Word of mouth is really significant. In terms of how we get developer