Sramana: I like your desire to dive deep into a segmented market. That is a core philosophy of the 1M/1M incubator. It pays to focus on a narrow, precisely defined segment. We have case study after case study in which entrepreneurs have succeeded by doing that. Even though it is tried and true, I find
Sramana: You also mentioned that you oursourced certain tasks as part of your strategy to scale the business. Could you give me an example of that? Vince Thomas: We do outsource certain capabilities. We created an engine that can produce hundreds of thousands of invoices per day from our system. Fulfilling those invoices, which includes
Sramana: How did you find your first big client? Vince Thomas: It was a very interesting experience. The client was based out of Dallas, Texas, so I flew down there from Detroit. I knew conceptually what they client needed. I put together a surface-level demonstration which was tailored for their situation. It did a bit
Sramana: I like it when companies tightly segment the market; it is much easier to qualify leads and messages to that customer base. My next question is, how do you charge? What is your business model? Vince Thomas: There are three ways we charge. The first is a licensing fee to use the software. That
Sramana: What experiments did you run during your early years of starting the company? Vince Thomas: I look at the world in terms of problems. As I walk through the world every day, my mind thinks of the world in terms of problems. When I saw the problem of managing shared bills, my first experiment
Sramana: Tell me how you launched the business. You launched it in college to help roommates pay shared bills, and somehow it morphed into a business. What was that process like? Vince Thomas: I launched it from my college apartment. For me it was a humbling experience. I built Billhighway by myself for the first
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Vince Thomas is the founder and CEO of Billhighway, a provider of cloud-based financial management solutions tailor-made for nonprofit, donor, and member-based organizations. He developed Billhighway in college as a way to help manage finances among college roommates and in the years since the company has
Sramana: What is the most popular reward type? Scott Dudelson: Without a doubt it is the Amazon gift card. Gift cards in general are popular. Sramana: If you were able to give advice to another entrepreneur, what advice would you pass on? What were some of your biggest lessons learned? Scott Dudelson: We pivoted twice