Sramana Mitra: It’s a very interesting angle to entrepreneurship that you shared. Colin Campbell: I have a unique perspective in that I’ve done company after company. I’ve worked at a larger company. The interesting thing is you begin to see patterns emerge. This is where I’ve been able to learn a bit of a formula
Sramana Mitra: You don’t sell directly. You sell through other domain name sellers like GoDaddy? Colin Campbell: That is correct. We’ve gone to all the GoDaddy’s around the world. The largest company in China is Alibaba. They’re the ones with the largest distribution for domain names and websites. We sell through Alibaba in China as
Sramana Mitra: How much money did it take to get this rolling? Colin Campbell: We’ve raised $11.6 million to date. Initially, I put some of my own funds into it. Sramana Mitra: So you did not fund it yourself? You did take financing? Colin Campbell: I didn’t take any financing. The way it worked is
Sramana Mitra: You stayed with the company for three years and that brings us to 2011, yes? Colin Campbell: Yes. Just an interesting note about the three years is that I was working as a corporate executive in a corporate environment. It was very difficult. There was a lot of politics. I reported directly to
Sramana Mitra: That company was also bootstrapped? Colin Campbell: Yes, bootstrapped. Talking about bootstrapping, I actually used some of my student loans and credit cards to start the first company. There was no funding when I started. In any case, we sold the company. My other company, Internet Direct, went public and we sold that
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Colin, in one of his ventures, worked 10 years, and made no money when the company was exited. Subsequently, his perspective has evolved, and in this interview, he offers lessons on what to watch out for. Sramana Mitra: Let’s start at the very beginning of your
Sramana Mitra: What were the financing rounds? You raised your first financing within 18 months when you were getting real traction so you did bootstrap the first phase. Jason Cohen: Right. In August of 2011, we raised our first little A round. Then a year later in the same month, we did a B round.
Sramana Mitra: Where are we timeline-wise now? Jason Cohen: We’re still in the mid-2000s. Just accelerating through that, I sold Smart Bear in 2007. I left in 2009. I had to stick around for a year. Sramana Mitra: To whom did you sell this company to? Jason Cohen: There was another company called Automated QA.