Digg has announced a deal with Microsoft. In a big win, Microsoft will manage their ad inventory as exclusive provider of banner, display and paid search advertising, replacing Federated Media and Google. FM will continue to provide other types of advertising on Digg, including integrated campaigns and sponsorships. What are we seeing here? Is FM
Business Model Most women’s sites earn money mainly from ad revenues, and also from subscriptions and products sold through their sites. According to comScore Media Metrix, advertisement revenues for the women’s sites are forecasted to grow at 19% in 2007 but iVillage has grown its ad revenues by 46% in 1Q 2007 and 40% in
Top Players and Rankings With more and more women going online for quality content on health, beauty, parenting, shopping, entertainment, dating, etc. there is a rising demand for women’s portals. Some of the top sites for women are iVillage, BellaOnline, Handbag and Janemag. Style, fashion, beauty, shopping sites are very popular among young college going
Overview Women have made their presence felt on the Internet and if you don’t believe it then check the numbers below. Today, 51.7% of Internet users are women and they are growing. In 2006 the total number of women online in the US was 93.9 million compared to 88 million males. According to eMarketer, currently
With Independence Day barely days away, Priceline predictably has come out with its 4th annual survey of 50 most popular holiday destinations. The survey is based on more than 30,000 actual booking requests made by its customers online, and therefore an accurate predictor of trends this season. The beeline of holiday customers and humming of
I had lunch with the co-founders of an ad network startup on Thursday. I will keep their identities anonymous, but I cannot help quoting one of them, as he put his finger on one of the biggest problems plaguing Google AdSense: It is great at monetizing crap, but offers absolutely no premium for high quality
Expedia (NASDAQ:EXPE) is the largest online travel content company, headquartered in Bellevue, WA. The Company through its portfolio of well-recognized brands like, Expedia.com, TripAdvisor.com, Hotwire.com, Hotels.com, Expedia Corporate Travel, Classic Vacations® and a range of other US-based and international businesses that provide travel products and services to leisure and corporate travelers. The Company is the
By Jörg Überla, Guest Author In two years time, the days of analog TV transmission will be definitely over in Germany. Regardless whether you watch TV via cable, satellite or a simple antenna, you will receive just 0’s and 1’s when you turn on your TV. This digitization of the most time-consuming leisure activity in