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Women & Web 3.0 (Part 1)

Posted on Monday, Jul 23rd 2007


Women have made their presence felt on the Internet and if you don’t believe it then check the numbers below. Today, 51.7% of Internet users are women and they are growing. In 2006 the total number of women online in the US was 93.9 million compared to 88 million males. According to eMarketer, currently there are around 97.2 million female Internet users and the numbers are expected to rise up to 109.7 million in 2011, constituting 51.9% of the total online population.

Internet usage of women

According to a survey conducted by Burst Media in June 2007, more than 54.5% of women online depend on Internet as their as their primary source of information compared to 9.9% on newspapers and magazines and 1.3% on radio. Mostly, women within the age group of 16 to 24 year-olds, young professionals and moms use the Internet. According to a research conducted by EIAA Digital Women in 2006, Internet usage among women has grown by 63% in Europe.

According to eMarketer, more than 32 million moms in the US go online everyday and the number is estimated to grow by 14% in the next five years. According to a research conducted by MediaBuyerPlanner in 2006, about 88 percent of moms depend on online magazines for parental guidance and advice; 86 percent of them make regular online purchases online. Moms online are a large and influential group. Among those shopping online, 51 percent spend on food, 49 percent on health and beauty aids, 48 percent of women spend on home furnishings and 47 percent splurge on clothing.

[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]

This segment is part 1 in the series : Women & Web 3.0
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[…] Women & Web 3.0 (Part 1) – Sramana Mitra on Strategy Today, 51.7% of Internet users are women and they are growing. In 2006 the total number of women online in the US was 93.9 million compared to 88 million males. (tags: metrics data women) […]

links for 2007-07-24 at Tuesday, July 24, 2007 at 3:50 PM PT

Hey Sramana,

I found your question related to this posting on Linked-in. Wow it really amazed me as the topic does interest me – because I am a woman and I am running an online networking business, in Slovakia – central eastern europe.

Well the research you presented here is very intriquing, so thanks for that. If you wish we could speak about it in person, contact me via e-mail and we exchange numbers then (or add me to your network on Linkedin.)

Take care for now,

Stanka Wednesday, July 25, 2007 at 5:04 PM PT

[…] Women and Web 3.0 […]

Web 3.0 and Verticalization - Sramana Mitra on Strategy Thursday, September 6, 2007 at 6:39 AM PT

[…] Tuesday, March 11, 2008 Related Content Share/Send | No comments Check other articles in the series…Glam Media is a women-focused distributed media network that represents and packages content from over 400 sources including fashion blogs, websites and magazines. Along with, its flagship, it brings together content relevant to women while giving advertisers an efficient access to fragmented inventory. It is one of the companies we covered earlier in Women & Web 3.0. […]

Deal Radar 2008: Glam Media’s Fashion Forays - Sramana Mitra on Strategy Tuesday, March 11, 2008 at 10:23 AM PT

I realize this is a bit of an old post but wanted to thank you as these numbers are still relevant and valid!

Amanda Blain Friday, July 30, 2010 at 9:20 PM PT

Fembots Unite! 🙂

Nadra Angerman Wednesday, July 27, 2011 at 8:46 AM PT