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Did Digg Just Dump FM?

Posted on Thursday, Jul 26th 2007

Digg has announced a deal with Microsoft. In a big win, Microsoft will manage their ad inventory as exclusive provider of banner, display and paid search advertising, replacing Federated Media and Google. FM will continue to provide other types of advertising on Digg, including integrated campaigns and sponsorships.

What are we seeing here? Is FM starting to feel the pressure from other larger players who are starting to get their acts together?

How long before Networks like CNNMoney, CNBC, Wall Street Journal, Business Week, and others wake up and launch their own Ad Networks and snatch away FM’s top bloggers? I know that Time, Inc. is contemplating such a move. NBC has already launched a women-focused Ad Network with iVillage, to compete with Glam Media. CNBC is likely their next one.

When that happens, would bloggers like Om Malik and Michael Arrington also leave FM?

[Tomorrow: What this means for Google.]

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[…] a month. I believe, they will lose many, many more in the next 18 months, as competitors like Microsoft, Yahoo, Ask, Time Warner, NBC, etc. get their acts together around their Ad Network strategies. […]

Google’s AdSense Revenues Vulnerable - Sramana Mitra on Strategy Friday, July 27, 2007 at 8:09 AM PT

it is a good strategy for Microsoft to sign a deal with digg but i think the best way for microsoft to have more people use their search engine is to improve the search result.

steve Saturday, August 11, 2007 at 8:48 PM PT