I was recently at a dinner party where a venture capitalist asked me about Federated Media, and whether his firm should invest in the company. Federated, if you haven’t yet figured this out, is on the funding trail at the moment, trying to raise money.
Glam Media is a women-focused distributed media network that represents and packages content from over 400 sources including fashion blogs, websites and magazines. Along with Glam.com, its flagship, it brings together content relevant to women while giving advertisers an efficient access to fragmented inventory. It is one of the companies we covered earlier in Women
Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.
If you are a regular reader of this blog, you know, I am a huge believer in verticalization of the web. In fact, my entire Web 3.0 thesis is based on this idea. In 2007, we saw the beginnings of verticalization. In 2008, I expect this trend to become rampant in all aspects of the
We profiled Siva Kumar, CEO of TheFind.com, a discovery shopping search engine last year. This is yet another vertical search engine optimized for visual merchandising oriented lifestyle products. In July 2007, TheFind raised $15 million in a third round of funding from Bain Capital Ventures, Ignition, Lightspeed and Redpoint. It had previously raised $11 million
This week, NBC bought Oxygen Media for $925 Million. iVillage + Oxygen gives them a pretty big presence in the women’s demographics. I believe, iVillage is also pulling together a women focused vertical blog ad network with Adify, in which NBC invested alongside Time Warner. [Related coverage at Alarm Clock.] So, now where does that
M&A and VC activity NBC Universal acquired iVillage, the most popular women’s site along with its other Internet properties for $600 million in 2006. Glam Media, the number one women’s property on the Net as per the latest comScore ranking raised $18.5 million in Series C funding from Duff Ackerman & Goodrich Ventures (DAG), Accel
Digg has announced a deal with Microsoft. In a big win, Microsoft will manage their ad inventory as exclusive provider of banner, display and paid search advertising, replacing Federated Media and Google. FM will continue to provide other types of advertising on Digg, including integrated campaigns and sponsorships. What are we seeing here? Is FM