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HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 1)
Amir Ashkenazi is the founder of Adap.tv, as well as the former founder and CTO of Shopping.com. Adap.tv is in the midst of the Online Video Advertising fray, on which I have recently written quite a bit. In fact, Danny Cohen suggested this conversation after reading one of those pieces about one of Adap.tv’s competitors,
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 9)
As more and more media moves to a digital format, the role of digital advertising firms will continue to increase. Firms which have hybrid experience, who truly understand brand management and are able to capitalize on online efficiency (buy more ad space for fewer dollars) are going to excel. AKQA will be an interesting firm
Portaga’s TripSync: Simplifying Business Travel (Part 2)
Robert Kost is the Co-Founder and Chief Executive Officer of Portaga. In the early 1980s, he worked as an analyst with the Office of Technology Assessment of the US Congress. He later joined Prodigy (IBM/Sears/CBS) in the mid-80s, securing patents that are today at the heart of Internet innovation, and writing the first online banking,
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 8)
Here we get a bit philosophical about the reason behind some of the industry regulation problems, and the pressures applied from the major players. Nonethelss, here is a new trend in advertising, one that is based on algorithms and mathematics, and the older schmoozing oriented models will be forced to adapt. SM: So you think
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 7)
With the recent trend of private equity deals and acquisitions of advertising firms, the industry is truly on fire. This is the perfect opportunity for Tom to either take his company public or sell for a substantial amount. SM: Have you had offers already for an acquisition? TB: No. SM: In the future, in terms
Gen Y & Edutainment
I wrote a piece called Affluenza about 2 years back, discussing the spending habits of Generation Y, and the opportunity that might present for Edutainment products. Generation Y has since evolved to become a very important marketing target, especially because they are hugely reachable. Gen Y is the largest generation in U.S. history. There are
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 6)
AKQA had taken funding from Francisco Partners originally, and is now generating $100M in revenue annually. Francisco recently exited the business, and sold their shares to General Atlantic Partners. This happens right at the time when the online advertising market is heating up in a big way. SM: Your new investor is General Atlantic Partners?
Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 5)
AKQA built differentiated expertise in doing interactive campaigns for a global market, including extensive localization, a strategy that spells foresight and vision. SM: Specializing in global campaigns seems to have been a good move, but could have been risky. Did it work out for you? TB: That expertise has paid off in the last couple